Brand Tone

thoughtful, serene, and artistic

Brand Values

• •Sustainability
• •Creativity
• •Storytelling

Best Practices

• •Maintain a Consistent Vocabulary: Continue to use words like "thoughtful," "curated," "serene," "timeless," "handcrafted," and "story" to reinforce the brand's core identity.
• •Focus on the "Why": Beyond describing what a product is, always explain why it was chosen or created. Connect it back to the values of sustainability, creativity, or storytelling.
• •Embrace a Softer Sell: The tone is not aggressive or sales-driven. The copy should invite and inspire rather than demand or rush. Use phrases like "discover," "explore," and "bring home."
• •Tell the Story: For vintage and handcrafted items, share as much of their backstory as possible. This reinforces the value of storytelling and uniqueness.
• •Ensure Visual and Textual Harmony: The calm, clean aesthetic of the visuals should be mirrored in the copy. Keep sentences clear, uncluttered, and purposeful, allowing the message to breathe, much like the spaces the brand promotes.

Social Perception

The public perception of Homekeep Studio appears to be that of a high-quality, niche brand for consumers who value design and sustainability. The focus on handcrafted and vintage items suggests a target audience that is discerning and willing to invest in unique pieces. The brand is perceived as a source for items that are not just decorative but also imbued with meaning and history. The cohesive and aesthetically pleasing online presence reinforces this perception of a professional and thoughtfully curated business.

Copy Examples

• •Illuminate your evenings with more than just light. Our Cielo Light candleholder, meticulously handcrafted, is designed to be a quiet centerpiece in your home's story. A blend of modern form and timeless tradition.
• •Rescued and ready for a new chapter. This one-of-a-kind vintage vase carries the subtle charm of a story untold. Let it be a part of yours. #VintageFinds #StoryOfHome
• •Creating a space that feels like a deep, calming breath. It’s not about perfection, but about pieces that resonate and bring a sense of peace to your everyday. #HomekeepStudio #MindfulLiving
• •For the Love of Home: New Artisanal Finds Inside - We believe a home should be a sanctuary, a place of comfort and creativity. This week, we've curated a collection that speaks to that belief.
• •Woven with intention and care. This piece is a testament to the beauty of slow, thoughtful craftsmanship. A simple, sustainable luxury to elevate your space.