Brand Tone

Inspirational & Aspirational, Practical & Informative, Quality-Oriented & Trustworthy, Customer-Focused & Friendly (Implied)

Brand Values

• •Quality & Durability: A strong emphasis on high-quality, certified materials designed to last (e.g., FSC certified wood panels, scratch and impact-resistant SPC panels).
• •Aesthetics & Design: A focus on modern, stylish products, particularly Scandinavian design for acoustic panels, and elegant finishes for wall panels.
• •Functionality & Practicality: Products are presented as not only beautiful but also functional, offering solutions like noise reduction and easy maintenance.
• •Customer Satisfaction: Implied through promises of fast delivery, quality products, and providing channels for customer contact.
• •Ease of Use: Highlighting "Easy installation" for many of their flagship products, suggesting a value for customer convenience.

Best Practices

• •Always Emphasize Quality and Durability: Consistently use terms like "premium," "certified," "high-quality," "durable," and "long-lasting" when describing products, backing these claims with specifics where possible (e.g., FSC certification, material properties).
• •Maintain an Inspirational yet Attainable Voice: Use evocative language that paints a picture of a beautiful, harmonious home, but ensure the solutions feel accessible and practical for the customer. Highlight the ease of transformation.
• •Focus on Benefits, Not Just Features: While detailing product specifications (like materials or dimensions) is important, always link these features back to tangible benefits for the customer (e.g., "noise reduction for a calmer home," "scratch-resistance for lasting beauty," "easy installation saves you time and effort").
• •Be Clear, Concise, and Informative: Provide all necessary information clearly. Use straightforward language, especially when explaining product benefits or installation. Avoid overly technical jargon unless clearly explained. The website already does this well in its product descriptions.
• •Visually Align Copy with Brand Aesthetics: Ensure the copy complements the visual branding (which is modern and clean). Use headings and short paragraphs for readability. If using humor or a more casual tone, ensure it aligns with the sophistication of the products. Currently, the tone is more sophisticated and practical.

Social Perception

Provider of modern, quality home improvement materials, particularly focused on wall and acoustic treatments. Customers who have left reviews on their site seem satisfied with the product quality and aesthetics. The ".hr" domain suggests a primary focus on the Croatian market, while ".eu" social handles and multi-language website options point to a wider European ambition.

Copy Examples

• •Headline: Transform Your Space with Silence & Style. Body: Discover our premium acoustic wood panels, blending Scandinavian design with exceptional sound reduction. Create the haven you deserve. Quality materials, easy installation. Call to Action: Explore Acoustic Panels Now.
• •Headline: Elegance That Endures. Walls That Wow. Body: Introducing SPC Wall Panels by Home Harmony. Scratch-resistant, waterproof, and stunningly beautiful. Elevate your interiors with lasting quality, no compromises. Call to Action: Discover SPC Wall Panels.
• •Headline: Your Vision, Our Quality. Effortless Harmony. Body: At Home Harmony, we believe beautiful homes are built on quality you can trust and style that inspires. Our curated collection makes achieving your dream space simple. Call to Action: Shop Home Essentials.
• •Headline: The Sound of Serenity. The Look of Luxury. Body: Experience up to 50% noise reduction with our FSC-certified acoustic panels. Crafted for beauty, engineered for peace. Your journey to a calmer home starts here. Call to Action: Learn More & Listen to the Difference.
• •Headline: Install Beauty. Enjoy Harmony. Instantly. Body: Don't just renovate, rejuvenate! Our innovative wall solutions and acoustic treatments are designed for easy, DIY installation. Premium quality for a home you'll love, effortlessly. Call to Action: Get Started Today!