Brand Tone

Professional & Expert, Aspirational & Quality-Focused, Customer-Centric & Helpful, Trustworthy & Experienced, Modern & Stylish

Brand Values

• •Quality
• •Customer Satisfaction
• •Expertise & Professionalism
• •Aesthetics & Design
• •Reliability & Trust
• •Innovation

Best Practices

• •Always Emphasize Quality and Durability: Use words like "premium," "high-quality," "long-lasting," "durable," and "expert craftsmanship" to reinforce this core value.
• •Focus on the Transformative Outcome: Go beyond just describing the product; highlight how it will improve the customer's home and lifestyle (e.g., "create your dream space," "enhance your home's beauty and value," "enjoy effortless style").
• •Maintain a Professional yet Approachable Voice: Be knowledgeable and authoritative, but also friendly, helpful, and easy to understand. Avoid overly technical jargon unless clearly explained.
• •Showcase Expertise Through Solutions: Frame content around solving customer problems or fulfilling their desires (e.g., "Need a waterproof solution for your busy family? Our hybrid floors are perfect," "Want to extend your living space outdoors? Explore our decking options").
• •Be Visually Congruent: Ensure the language used in copy aligns with the high-quality, stylish imagery and videos presented. The words should enhance the visual story of transformation and elegance.

Social Perception

As a Supplier of Choice for Renovations, Knowledgeable Experts, Quality Provider, Transformative Service

Copy Examples

• •Elevate Your Home with Prestige Floors: Premium Quality, Lasting Beauty. Discover the difference our flooring and decking solutions can make.
• •Obsessed with this herringbone hybrid floor! 😍 Waterproof, durable, and undeniably chic. Our expert team at Prestige Floors helped this Melbourne home achieve a timeless look with modern performance. Swipe to see the before! #PrestigeFloors #HybridFlooringMelbourne #HomeRenovation #InteriorDesign #FlooringExperts
• •Thinking about new floors? With over 10 years of experience, Prestige Floors is your trusted partner in Melbourne. We guide you from selection to flawless installation, ensuring a result you'll love for years to come. Get your free quote today and let's create your dream space! #FlooringSolutions #CustomerFirst #MelbourneHomes #PrestigeDecking
• •Experience the unmatched elegance of our Engineered Timber flooring. Crafted for durability and designed for sophisticated living, it brings natural warmth and character to any room. Low maintenance, high impact – the Prestige choice for your home.
• •🤯 FROM DRAB TO FAB! Watch us transform this outdoor area with our stunning composite decking. 👉 Weather-resistant, low-maintenance, and perfect for Aussie lifestyles! What do you think of this makeover? Let us know! #DeckingTransformation #OutdoorLiving #PrestigeFloors #BeforeAndAfter #HomeImprovement