Brand Tone

Caring and Nurturing, Informative and Reassuring, Accessible and Approachable, Innovative yet Established, Calm and Serene

Brand Values

• •Well-being
• •Innovation
• •Quality & Reliability
• •Accessibility & Simplicity
• •Customer Focus
• •Creating Healthy Home Environments

Best Practices

• •Emphasize Benefits Over Features
• •Use Empathetic and Understanding Language
• •Maintain a Reassuring and Positive Outlook
• •Keep it Clear and Simple
• •Incorporate Wellness-Oriented Keywords Naturally

Social Perception

Established Wellness Brand, Go-To for At-Home Massage & Relaxation, Mixed Product Experiences, Associated with Comfort and De-stressing, Retail Availability, Trust in Core Offerings

Copy Examples

• •Headline: Unwind Your Day. Discover Your Sanctuary. Body: Life moves fast. Create a haven of calm in your own home with Homedics. From soothing massagers that melt away tension to air purifiers that refresh your space, we’re here to help you relax, recharge, and simply feel better. Explore wellness made easy. #HomedicsAustralia #HomeWellness #RelaxAndRecharge
• •Headline: Breathe Easier, Live Better. Body: Your home should be a breath of fresh air. Our True HEPA air purifiers capture airborne allergens and irritants, helping your family breathe cleaner, healthier air. Simple to use, powerful results. Invest in your well-being today. #HomedicsAir #HealthyHome #BreatheClean
• •Headline: Sore Muscles? Meet Your New Best Friend. Body: Don't let aches and pains hold you back. Our range of percussion and shiatsu massagers offers targeted relief right where you need it. With innovative features and comforting heat, experience the difference Homedics can make to your recovery and relaxation. Your body will thank you. #MassageTherapy #MuscleRelief #SelfCareSunday
• •Headline: The Gift of Peaceful Sleep Starts Here. Body: Struggling to switch off? Our sleep aids, from sound spas to comforting humidifiers, are designed to create the perfect environment for a restful night. Wake up feeling refreshed and ready to take on the day. Simple solutions for better sleep. #HomedicsSleep #SweetDreams #WellnessJourney
• •Headline: Your Daily Dose of Calm. Body: At Homedics, we believe wellness is about simple daily habits. For over 30 years, we've been crafting innovative solutions to help you de-stress and simplify your life. Find your moment of peace with products designed for your well-being. #LiveWellBeWell #HomedicsMoments #MindBodyBalance