Brand Tone

friendly, accessible, and value-oriented

Brand Values

• •Value for Money
• •Customer Satisfaction & Trust
• •Ease and Convenience
• •Creating a 'Cozy' Home
• •Australian Owned
• •Quality

Best Practices

• •Speak the Customer's Language: Use clear, simple, and relatable language. Avoid jargon or overly technical terms. Keep sentences relatively short and easy to understand, reflecting the 'no fluff' approach.
• •Emphasize Value and Affordability: Consistently highlight how Homecoze offers style without the hefty price tag. Phrases like 'great value,' 'affordable,' 'excellent price' should be woven in naturally.
• •Focus on the 'Cozy' Feeling: Connect products to the emotional benefit of creating a comfortable, stylish, and welcoming home. Use words that evoke comfort, ease, and happiness.
• •Be Friendly and Approachable: Write as if you're talking to a friend. Use contractions (e.g., 'it's,' 'we're') and an inviting tone. If using humor (like on TikTok), ensure it aligns with being helpful and positive.
• •Maintain an Optimistic and Inspiring Voice: Encourage customers in their home furnishing journey. Frame Homecoze as a helpful partner in creating a space they love, making the process 'exciting - not overwhelming'.

Social Perception

Positive, Trustworthy, Good Value, Helpful

Copy Examples

• •Headline: Your Dream Living Room is Closer (and More Affordable) Than You Think. Body: Stop scrolling, start living! At Homecoze, we believe everyone deserves a home that’s both stylish and super comfy, without breaking the bank. Discover our latest collection of sofas, coffee tables, and more – all designed in Australia and delivered with a smile. Easy to assemble, easier to love. Create your cozy today! #Homecoze #AffordableStyle #DreamHome
• •Instagram Caption (with an image of a styled outdoor setting): Sun's out, style's out! ☀️ Make your outdoor space an oasis with our new range of patio furniture. Durable, chic, and surprisingly affordable. Because the best memories are made at home (and in your beautifully furnished backyard!). Tap to shop the look! #HomecozeOutdoor #AussieBackyard #CozyLiving
• •TikTok Video Concept Script (fast-paced montage of someone easily assembling a Homecoze chair, then relaxing in it): Voiceover (upbeat, friendly): Tired of confusing instructions and furniture that costs a fortune? Ugh, same! That’s why Homecoze makes it easy. (Sound of a click/tool) Stylish pieces? Check! Awesome prices? Double check! From box to bliss in no time. Get your cozy on! Link in bio! #HomecozeHack #EasyAssembly #FurnitureUpgrade
• •Email Subject Line: Psst... Your Perfect Cozy Corner Awaits (Plus, Free Metro Delivery!) Email Body Snippet: Hey [Customer Name], imagine sinking into a space that’s all your own – stylish, comfortable, and a true reflection of you. At Homecoze, we’re all about making that dream a reality with beautiful, affordable furniture for every Aussie home. From plush beds to chic dining sets, find pieces you’ll love, at prices you’ll love even more. And did we mention free metro delivery? Come find your cozy. [Link to Website]
• •Facebook Post (sharing a customer review/photo): We LOVE seeing how you bring Homecoze into your homes! 😍 Check out this gorgeous setup from [Customer Name/Tag if available], featuring our [Product Name]. I was a bit nervous buying online, but the quality is fantastic for the price and it was so easy to put together! - Thanks for sharing, [Customer Name]! Want to create your own cozy space? Shop now at homecoze.com.au! #HomecozeHappy #CustomerLove #AustralianHomes #ValueFurniture