Brand Tone

Nostalgic, heartfelt, and sophisticated. It is warm and evocative, using descriptive language to create a powerful connection between scent, memory, and place, aiming to be transportive.

Brand Values

• •Nostalgia and Emotional Connection
• •British Heritage and Craftsmanship
• •Sustainability and Natural Ingredients
• •Sense of Place
• •Accessible Luxury

Best Practices

• •Always anchor the copy in the feeling of memory, home, or a special place, using evocative and sensory language.
• •Consistently feature phrases like "Hand-poured in the UK," "Crafted in Britain," or "Designed in Buckinghamshire" to reinforce the British-made brand value.
• •Briefly explain the inspiration for each county's fragrance, using narrative detail to justify the product's premium feel and create a stronger connection.
• •Address the customer directly with "you" and "your," centering the copy on their experience such as "Find your county" or "Rekindle your memories."
• •Maintain a warm and heartfelt, yet polished and sophisticated voice, avoiding overly casual slang to align with the brand's premium, luxurious positioning.

Social Perception

Authentic, high-quality, and offering unique and meaningful products. Customers and stockists positively respond to the nostalgic concept and fragrance quality. It is seen as a go-to for thoughtful gifts due to its personalized 'county' theme, with rebranding elevating its perception to a premium and luxurious level.

Copy Examples

• •Breathe in and be transported. The crisp scent of rock salt and the earthy aroma of driftwood. We've captured the rugged, beautiful essence of the Cornish coast in a candle, ready to fill your home with memories of seaside escapes. Where does the scent of Cornwall take you? #HomeCountyCo #ScentOfCornwall #BritishMade
• •Give a gift that feels like home. Our hand-poured soy candles are inspired by the unique scents of every British county. The perfect way to help them rekindle a cherished memory. Shop our collection and find their special place. #ScentedMemories #UKGifts #HomeCountyCo
• •Crafted in Britain. Inspired by Britain. From our workshop in Buckinghamshire to your home, every candle is hand-poured with natural soy wax and a passion for the stories and scents of our beautiful counties. Discover a fragrance that feels like home.
• •You asked for a candle that smells like a long walk in the Yorkshire Dales... so we made one. The Yorkshire candle is here! What county should we do next? Let us know in the comments! #CandleMaking #SmallUKBusiness #Yorkshire #HomeCountyCo
• •Dear valued stockist, In a market full of fragrances, offer a story. Home County Co. provides more than just candles; we offer nostalgic experiences linked to the places your customers love. Hand-poured in the UK with sustainable soy wax, our county-inspired collection is a proven conversation-starter and a memorable gift. Explore our latest catalogue and bring these unique stories to your shelves.