Brand Tone

Traditional, Helpful, and Expert

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Service/Customer Focus
• •Expertise/Craftsmanship
• •Regionality/Local Presence

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the company's long history and multi-generational experience to build credibility and a sense of enduring quality. (e.g., "A 6th-generation commitment to quality wood.")
• •Maintain a Helpful, Advisory Voice: Use language that is supportive and guiding. Offer solutions and expertise rather than just listing products. (e.g., "Need help choosing the right timber? Our experts are ready to assist.")
• •Spotlight Regional Connection: Reinforce the local presence and commitment to the Munich/Augsburg area to resonate with the target community. (e.g., "Proudly serving the Greater Munich area for all your wood needs.")
• •Showcase Expertise with Clarity: Explain wood types, uses, and services in a way that is understandable to both professionals and DIYers, demonstrating deep product knowledge. (e.g., "From durable construction timber to exquisite interior finishes, we understand wood.")
• •Inspire and Engage: Encourage customer projects and creativity by sharing examples and using aspirational language, positioning the brand as a partner in their endeavors. (e.g., "Let's bring your vision to life with the natural beauty of wood.")

Social Perception

Positive but Limited Online Footprint: Seen as a Traditional, Reliable Local Supplier. Helpful and Customer-Oriented.

Copy Examples

• •Headline: Over 170 Years of Wood Expertise in Your Corner. Body: Since 1848, Holz Widmann has been the trusted partner for builders, craftsmen, and DIY enthusiasts in the Munich region. Bring your vision, we’ll provide the timber and the know-how.
• •Headline: Your Project, Our Passionate Support. Body: From custom cuts to finding the perfect HARO flooring, our team is here to offer personal advice and practical solutions. Let's build something amazing together.
• •Headline: More Than Just Wood – A Foundation for Your Ideas. Body: We deliver quality timber directly to your site, offer equipment rental, and can even connect you with skilled local craftsmen. Holz Widmann: Your complete wood solutions provider near Munich.
• •Headline: The Right Wood for Every Dream: Indoors, Outdoors, and Construction. Body: Explore our extensive range, from elegant parquet to robust construction timber. Visit our Olching showroom or browse our online shop – expert advice is always just a call or click away.
• •Headline: Inspired by Our Customers, Built with Widmann Wood. Body: See what your neighbors are creating! Our 'Kundenprojekte' gallery showcases the beautiful possibilities with quality wood and a bit of inspiration. What will you build next?