Brand Tone

knowledgeable, conscious, and approachable

Brand Values

• •Sustainability & Ethics
• •Quality & Durability
• •Heritage & Expertise
• •Personal Service & Community
• •Curated Style

Best Practices

• •Lead with a "Why": Always connect products back to the core values of sustainability, heritage, or quality. Instead of just saying "New in," explain *why* this new product fits the Holzhaus philosophy (e.g., "New in: a brand that shares our passion for ethical production").
• •Use "Conscious" Vocabulary: Regularly incorporate words like *conscious, responsible, crafted, durable, timeless, heritage,* and *ethical* into your copy across all platforms to reinforce brand values.
• •Tell the Story Behind the Product: Whether it's about the brand's founder, the sustainable materials used, or the history of Holzhaus itself, storytelling creates an emotional connection and demonstrates expertise.
• •Educate, Don't Just Sell: Position Holzhaus as a knowledgeable guide. Create content that offers genuine value, such as denim care tips, guides to different fits, and explanations of sustainable fabrics.
• •Maintain a Personal & Local Tone: Emphasize the store's roots in Haarlem. Use phrases like "your local denim experts" and "a Haarlem original since 1932" to foster a sense of community and personal connection.

Social Perception

Holzhaus is perceived as a reputable and established local retailer in Haarlem with deep expertise in jeans. It is seen as a destination for quality denim brands. Online mentions and guides refer to it as a "Denim Speciaalzaak" worth visiting. The focus on sustainability is a key differentiator, positioning it as a modern, responsible retailer. The store's long history in the same location contributes to a perception of reliability and trustworthiness within the community. There is little to no negative sentiment found online; the perception is overwhelmingly that of a quality-focused, service-oriented specialty store.

Copy Examples

• •Crafted for life. The latest denim from [Brand Name] has arrived, blending timeless style with a commitment to sustainable production. These aren't just jeans; they're future classics. Discover the collection in-store and feel the difference quality makes. #HolzhausHaarlem #SustainableDenim #CraftedToLast #Haarlem
• •This isn't your average shirt. Made from 100% organic cotton and dyed with natural pigments, its true beauty unfolds with every wear. It’s a piece designed for the conscious wardrobe, offering both versatile style and a story of responsible craftsmanship. A choice you can feel good about, inside and out.
• •Wear Your Values: Our Top 5 Sustainable Picks This Season
• •Tired of fast fashion? At Holzhaus, we believe in style that endures. Since 1932, we've brought the best denim to Haarlem. Visit our store in the Cronjéstraat for a personal styling session and find the perfect pair of jeans that will last for years, not just a season. #DenimExperts #ShopLocalHaarlem
• •Give Your Denim a Second Life. Your old jeans have stories left to tell. Bring in any pair, and we’ll make sure they’re responsibly recycled. As a thank you, enjoy 10% off your new favorite pair today. #RecycleWithHolzhaus