Brand Tone

Ethical, Conscious, and slightly Playful/Witty

Brand Values

• •Sustainability
• •Ethical Sourcing/Curation
• •Affordability & Accessibility
• •Uniqueness & Individuality
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining the core tone (e.g., Ethical, Witty, Passionate), keywords to use (e.g., divine, blessed, treasure, conscious, kind), and words to avoid (e.g., cheap, used-up, overly formal language).
• •Know Your Audience: Understand who you're talking to. The "Holy Thrift" name might attract those interested in sustainability, unique style, or even those who appreciate a bit of playful irony. Tailor the nuance of your tone to resonate with them.
• •Consistency Across All Channels: Whether it's the website copy, product descriptions, social media posts, email newsletters, or customer service interactions, the tone should feel consistent and recognizably "Holy Thrift."
• •Tell Your Story (Authentically): Use the "About Us" page and social media to explain the "Why" behind Holy Thrift. Why "Holy"? What does "Thrift" mean to your brand? Authentic storytelling reinforces the chosen tone and values.
• •Train Your Team (if applicable): Anyone writing or communicating on behalf of the brand should understand and be able to replicate the brand voice. Regular check-ins or examples of good/bad copy can help.

Social Perception

Responsible, trustworthy, and a go-to for conscious consumers or Fun, quirky, and memorable, attracting a younger or more style-adventurous audience.

Copy Examples

• •Homepage Banner: Salvation for your style and your wallet. Discover divinely good thrift finds at Holy Thrift – where every pre-loved piece has a soul and a story.
• •Product Description (e.g., for a vintage jacket): This isn't just a jacket; it's a relic of rad times. Lovingly pre-owned and ready for its next chapter with you. Wearing this? Pure wardrobe worship.
• •Social Media Post (Instagram/Facebook): Give your wardrobe a second life and the planet a high-five! 🙏 Our latest collection of hand-picked thrift treasures has just dropped. Find your next miracle piece. #HolyThrift #SustainableStyle #DivineDeals #SecondhandHeaven
• •About Us Snippet: At Holy Thrift, we believe in fashion that's kind – to the earth, to your budget, and to your unique style. We're on a mission to unearth heavenly pre-loved items, giving them new purpose and keeping them out of landfills. Join our congregation of conscious consumers!
• •Email Subject Line (for a sale): A sign from above! 🙏 Up to 50% off our most blessed thrift finds!