Brand Tone

Informative & Educated, Honest & Transparent, Passionate & Enthusiastic, Slightly Quirky & Approachable, Community-Oriented, Direct & No-Nonsense

Brand Values

• •Efficacy & Results-Driven
• •Science-Backed Formulations
• •Ingredient Transparency
• •Cruelty-Free
• •K-Beauty Inspired
• •Freshness & Quality
• •Inclusivity & Integrity
• •Purposeful Design
• •Functional & Mindful Packaging

Best Practices

• •Educate, Don't Just Sell: Prioritize sharing knowledge about ingredients, their benefits, and how they work. Let the product's efficacy, backed by science, do the heavy lifting.
• •Maintain Transparency: Be open about all aspects of the product, from ingredient choices (and why they're chosen) to the manufacturing process. Don't shy away from addressing potentially controversial topics with clear explanations.
• •Embrace Your Inner Skincare Nerd: Allow genuine passion and enthusiasm for skincare science to shine through. Use precise language when discussing ingredients and effects but keep it accessible.
• •Keep it Real and Relatable: Avoid overly formal or corporate language. A touch of humor or quirkiness (like in product naming or anecdotes) can make the brand more approachable, reflecting its blogger origins.
• •Focus on Efficacy and Solutions: Frame copy around how the products solve specific skincare concerns, supported by the science of the formulations, rather than relying on vague promises or marketing buzzwords.

Social Perception

Highly Trusted & Respected, Cult Following, Authentic & Founder-Driven, Science-First Approach Appreciated, Community Centric, Loss for the Community

Copy Examples

• •Product Focus (Shark Sauce): Tired of dark spots that just won't fade? Shark Sauce isn't magic, it's science. With 5% Niacinamide and 3% N-Acetylglucosamine working in synergy, this powerhouse serum targets hyperpigmentation at its source. Real ingredients, real results. Your journey to brighter, more even skin starts here.
• •Brand Philosophy: At Holy Snails, we believe skincare should be effective, not complicated. We meticulously research every ingredient, formulate for optimal concentrations, and craft our products in fresh micro-batches. No fluff, no fillers, just science-backed care your skin deserves.
• •Ingredient Spotlight: Why Sea Kelp Bioferment? This incredible ingredient, featured in our Shark Sauce, is created by fermenting sea kelp with lactobacillus. This process breaks it down into smaller, more bioavailable compounds that smooth your skin and lock in moisture without any heavy feel. It's just one way we obsess over giving your skin the best.
• •Community Connection/Relatability (Email/Social Post): Remember when finding skincare that *actually* worked felt like searching for a mythical creature? That's why Holy Snails was born – from a real need for effective, honest skincare. We're skincare nerds, just like you, dedicated to creating the good stuff.
• •Transparency/Educational: Parabens in our products? Yes, and here's why. After careful research, we chose specific parabens for their safety and effectiveness as preservatives, ensuring your product stays fresh and safe for your skin. We believe in transparency and making informed choices for your skincare routine.