Brand Tone

Passionate, Authentic, Community-Oriented, Approachable, Humorous, Confident

Brand Values

• •Quality & Craftsmanship
• •Kosher Integrity
• •Community & Connection
• •Passion & Dedication
• •Education & Sharing
• •Innovation & Accessibility

Best Practices

• •Channel Dani's Voice: Infuse copy with the passion, enthusiasm, and approachability that Dani Goldblatt embodies. Think "Mom. Wife. Teacher. Foodie. Orthodox. Pitmaster" – a blend of expertise, warmth, and relatability.
• •Highlight "Real Fire" and Authenticity: Consistently emphasize the traditional, slow-cooked, real-wood-fire methods that differentiate HolySmokes. Use sensory language that evokes the taste and smell of authentic BBQ.
• •Weave in Kosher and Community: Naturally integrate the kosher aspect as a core value, not just a label. Speak to the Jewish community directly (e.g., Shabbat specials, holiday catering) while also being welcoming to all BBQ lovers.
• •Educate and Share with Confidence: Don't just sell; share knowledge. Explain the "why" behind the methods (like the smoke ring) and the unique aspects of kosher BBQ with confidence and a touch of pitmaster pride.
• •Adapt Tone to Platform, But Keep Core Values: While TikTok content can be more playful and humorous, and website copy more informative, ensure the underlying values of quality, passion, and community always shine through. Maintain a consistent thread of genuine enthusiasm across all communications.

Social Perception

Pioneering, High Quality, Community-Focused, Authentic, Inspiring

Copy Examples

• •Instagram Post (Image: Close-up of juicy brisket with a visible smoke ring): That 14-hour smoke ring isn't just a pretty picture – it's a testament to real fire, patience, and a whole lotta kosher love. 🔥 Taste the tradition. #HolySmokesKosherBBQ #KosherBBQ #BrisketBoss #RealSmoke #LAFoodies
• •Facebook Ad (Targeting families for Shabbat): This Shabbat, let us handle the smoke! Our tender, slow-smoked kosher BBQ brings the flavor, you bring the family. Pre-order your Shabbat feast by Wednesday and make your Friday extra delicious. Link in bio! #KosherShabbat #BBQToGo #HolySmokesFamily #EatKosher
• •TikTok Video Caption (Dani enthusiastically flipping ribs on the smoker): They said kosher BBQ couldn't be THIS good. Challenge accepted. 😉 What are we smoking up for you this week? #KosherPitmaster #BBQLife #HolySmokes #CantStopWontStop #MeatLover
• •Website Homepage Snippet: More than just BBQ. It's a passion for authentic flavor, a commitment to kosher tradition, and a love for bringing people together. From our 500-gallon offset smoker to your table – experience the HolySmokes difference. [Learn Our Story] [Order Now]
• •Email Newsletter Teaser (Promoting a "Meatology" class): Ready to become a backyard BBQ hero? 🔥 Join Pitmaster Dani for our next Meatology class! We'll spill the secrets on everything from selecting the perfect cut to mastering that mouthwatering smoke. Limited spots – sign up before they're gone! #Meatology #BBQClass #KosherCooking #LearnToSmoke