Brand Tone

Performance-oriented and Intense, Expert and Informative, Natural and Health-Conscious, Community-focused and Supportive, Slightly Edgy and Confident

Brand Values

• •Performance & Endurance
• •Health & Natural Nutrition
• •Innovation
• •Quality
• •Transparency
• •Community & Passion for Sport
• •Perseverance & Pushing Limits

Best Practices

• •Embrace the "Brutal" Truth: Don't shy away from confident, direct language. Use strong verbs and highlight the intensity and effectiveness of the products for serious athletic endeavors. Connect with the "brutal" effort athletes put in.
• •Balance Intensity with Expertise: While the tone can be edgy, always back it up with credible information about the benefits of lipids, natural ingredients, and how the products support performance. Educate the consumer.
• •Speak the Athlete's Language: Use terminology and address pain points that resonate with endurance athletes (e.g., "bonking," "glycemic crash," "digestive comfort," "ultra-distance"). Show you understand their world.
• •Highlight Natural Purity: Consistently emphasize "100% natural," "sugar-free," "vegan," and "gluten-free" to reinforce the health and quality values. This builds trust with health-conscious consumers.
• •Foster a Sense of Community and Achievement: Use inclusive language ("we," "join us"), share testimonials, and focus on the aspirational aspect of achieving personal bests and overcoming challenges. Make athletes feel like part of a dedicated group.

Social Perception

Innovative and Revolutionary, High Quality and Effective, Tasty Alternative, Niche but Growing, Trusted by Athletes, Concerns about Availability/Status

Copy Examples

• •Headline: Unleash Brutal, Long-Lasting Energy. Ditch the Sugar Crash. Body: Tired of sugary gels that lead to spikes and bonks? Holyfat delivers sustained power from premium natural fats. Go further, feel stronger, and conquer your most demanding challenges. Fuel your ultra. #Holyfat #LipidPowered #EnduranceRevolution
• •Headline: Keto Athlete? Meet Your Secret Weapon. Body: Finally, sports nutrition designed for your low-carb, high-fat lifestyle. Holyfat purees and bars provide clean, keto-friendly energy that keeps you in the zone for hours. 100% natural, vegan, and brutally effective. #KetoEndurance #FatAdaptedFuel #HolyPerformance
• •Headline: Taste the Difference Endurance Makes. Body: Say goodbye to sickly sweet. Holyfat offers a range of sophisticated, savory, and subtly sweet flavors that your palate will actually enjoy, even hours into your race. Real food, real energy, real results. Because your taste buds deserve to go the distance too. #HolyfatTaste #NaturalFuel #UltraNutrition
• •Headline: Made in France. Built for the Toughest Terrains. Body: Crafted with passion and precision, Holyfat brings you the pinnacle of natural sports nutrition. Our lipid-rich formulas are designed to support your body through its most extreme efforts, providing clean, reliable energy without compromise. Trust Holyfat. Trust the science of fat. #MadeInFrance #BrutalSaltyEnergy #PeakPerformance
• •Headline: Join the Holyfat Movement: Redefine Your Limits. Body: More than just nutrition, Holyfat is a community of athletes pushing boundaries. Fuel your ambition with our innovative, fat-based energy and discover what you're truly capable of. Stop surviving your endurance events, start thriving. #HolyfatCommunity #BeyondLimits #FuelTheWin