Brand Tone

aspirational, expert, and direct

Brand Values

• •Performance and Quality
• •Specialization and Expertise
• •Customer-Centric Service
• •Authenticity

Best Practices

• •Lead with Performance: Always center the copy on the tangible benefits of performance, power, and improved ride quality. Use active, confident language. Instead of "This part is good," use "This part unlocks more torque."
• •Speak the Rider's Language: Use correct technical terms (e.g., "billet aluminum," "TIG-welded," "NPT Thread Size") to build credibility and connect with a knowledgeable audience. This shows you are part of their world.
• •Emphasize Quality and Material: Consistently mention the high-quality materials and craftsmanship of the products. This reinforces the premium value proposition and justifies the price.
• •Keep it Clean and Direct: Avoid excessive slang or aggressive "biker" stereotypes. The brand's voice is one of a confident expert, not a caricature. The copy should be as clean and well-engineered as the parts themselves.
• •Leverage Customer Success: Integrate customer testimonials and user-generated content into marketing copy. Phrases like "Join hundreds of riders who upgraded..." or featuring a customer's bike build can be powerful social proof that reinforces brand values.

Social Perception

reliable and premium supplier for serious Harley-Davidson enthusiasts

Copy Examples

• •Beyond Stock. Beyond Compare. The Ultimate Harley-Davidson Performance Parts Are Here.
• •Unleash the true soul of your Milwaukee-Eight. Engineered for a deep, resonant tone and dyno-proven horsepower gains. This isn't just an exhaust; it's the first step in a total performance transformation. Built from TIG-welded stainless steel for durability that matches its power.
• •Dialed in. This Dyna is running the complete front-end upgrade kit and our signature 2-into-1 pipe. The result? A ride that's as responsive as it is relentless. Tap the link in bio to shop the build. #HolyDeathMotorcycle #HarleyPerformance #Dyna
• •Your Weekend Upgrade Is Waiting.
• •Stop dreaming, start building. Holy Death Motorcycle Co. delivers the world's best performance brands for your Harley-Davidson, right to your door. With fast shipping and expert support, your ultimate ride is closer than you think. Upgrade your bike today.