Brand Tone

Empowering & Authentic, Educational & Informative, Natural & Conscious, Inclusive & Community-Oriented, Rebellious & Cool, Luxurious yet Accessible

Brand Values

• •Natural Ingredients & Clean Beauty
• •Inclusivity
• •Empowerment & Self-Acceptance
• •Education
• •Simplicity (Less is More)
• •Sustainability & Ethical Practices
• •Authenticity
• •Community
• •Quality & Performance

Best Practices

• •Anchor in Authenticity: Always draw back to the founder's story and the genuine mission to help people embrace their natural hair. This ensures messaging remains heartfelt and relatable.
• •Prioritize Empowerment and Education: Frame copy around empowering users with knowledge and celebrating their unique beauty, rather than just selling products. Use clear, supportive, and informative language.
• •Consistently Highlight Core Values: Regularly weave in keywords and phrases related to natural ingredients, vegan, cruelty-free, inclusivity, and sustainability to reinforce what the brand stands for.
• •Maintain a Balance of "Rebellious Cool" and "Nurturing Support": While celebrating the unique, "rebellious" nature of curls, ensure the overall tone remains supportive, approachable, and focused on care and wellness.
• •Engage the Community: Use language that fosters connection (e.g., "curlfriends," "holy babes") and encourages user-generated content and shared experiences, reflecting the brand's community-oriented value.

Social Perception

Positive Regard for Natural & Effective Products, Appreciation for Brand Ethics, Seen as Educational and Supportive, Luxurious Feel, Effective for Various Curl Types, Community Connection, Trust in the Founder's Story

Copy Examples

• •Headline: Embrace Your Unique Curl Story. Body: "At Holy Curls, we believe every curl has a narrative. Discover our natural, potent blends designed to nourish your hair and empower your authentic beauty. Less routine, more you. #HolyCurls #NaturalHairJourney"
• •Headline: Unlock Your Curls' Potential. Naturally. Body: "Tired of guessing? Our earth-harvested ingredients and expert-backed Curl Routine Finder make it simple. Science-backed care for vibrant, healthy curls. Because understanding your hair is the first step to loving it. #CurlEducation #VeganHaircare"
• •Headline: Join the Holy Curls Community. Real Curls, Real Results. Body: "You're not just buying a product; you're joining a movement. Celebrate every wave, coil, and spiral with Holy Curls. Clean ingredients, inclusive spirit. Tag your #HolyBabes! #CurlyCommunity #EthicalBeauty"
• •Headline: Simplify Your Ritual. Amplify Your Radiance. Body: "Our mission? To undo the myth of complicated curl care. Holy Curls offers potent, multi-tasking essentials for hair that feels as good as it looks. Effortless, effective, and always kind to the planet. #LessIsMoreCurls #SustainableBeauty"
• •Headline: The Sacred Art of Self-Love Starts with Your Curls. Body: "Inspired by a journey of self-discovery, Holy Curls is more than hair care—it's a celebration of you. Nourish, define, and adore your natural texture with formulas born from nature and backed by love. #EmbraceYourCurls #HolyHair"