Brand Tone

Authentic & Sincere, Family-Oriented & Wholesome, Craftsman-like & Quality-Focused, Approachable & Friendly, Faith-Inspired, Resilient & Hardworking

Brand Values

• •Family
• •Faith
• •Hard Work & Resilience
• •American Craftsmanship & Quality
• •Integrity & Honesty
• •Legacy & Heritage
• •Customer Focus & Personalization

Best Practices

• •Embrace Storytelling: Continuously weave elements of the Holtz family story, their journey, and their values (family, faith, hard work) into product descriptions, social media posts, and "About Us" sections. This reinforces authenticity.
• •Use "We" and Inclusive Language: Foster a sense of community and connection by using "we" when referring to the company. Address customers in a friendly, approachable manner, as if speaking to a neighbor or friend.
• •Highlight Craftsmanship and Quality Details: Consistently use terms like "handcrafted," "full-grain leather," "American-made," and "built to last" to emphasize the quality and care put into each product.
• •Maintain a Tone of Sincere Conviction: When mentioning faith or core values, do so with sincerity and genuine belief, rather than as a marketing tactic. This builds trust with like-minded customers.
• •Be Consistent Across All Platforms: Ensure that the tone of voice used on the website, social media, Etsy, and any customer communication (emails, responses to reviews) is harmonious and reflects the established brand personality.

Social Perception

A provider of high-quality, custom leather goods; A family-run business with strong values; Reliable and good to work with for custom orders; American-made and proud; The brand’s narrative of overcoming hardship and their commitment to adoption likely garner respect and admiration.

Copy Examples

• •Headline: Built with Purpose. Worn with Pride. Body: At Holtz Headwear, every stitch tells a story of family, faith, and good old American hard work. Get a hat that’s as unique as your journey. Customize yours today.
• •Headline: More Than a Hat. It’s a Piece of Your Story. Body: From our family to yours, we pour our values into every handcrafted leather patch. Design a Holtz Headwear cap that speaks volumes about what you stand for.
• •Headline: Crafted for Life’s Adventures. Rooted in What Matters. Body: We believe in quality that lasts and designs that reflect your true grit. Holtz Headwear: American-made, family-owned, and created with integrity.
• •Headline: Your Logo. Our Craftsmanship. A Lasting Impression. Body: Let Holtz Headwear help your business stand out with custom leather patch hats. We’re dedicated to quality and a personal touch, because we know hard work deserves to be recognized.
• •Headline: Heritage Quality for the Modern Frontier. Body: Inspired by timeless American values and crafted for today’s trailblazers. Discover Holtz Headwear – where every hat is a testament to family, resilience, and enduring style.