Brand Tone

Expert and Authoritative, Heritage-Rich and Trustworthy, Passionate and Appreciative, Customer-Focused and Service-Oriented, Elegant and Sophisticated

Brand Values

• •Craftsmanship
• •Expertise and Knowledge
• •Heritage and Tradition
• •Quality
• •Trust and Integrity
• •Customer Satisfaction
• •Ethical Sourcing
• •Innovation

Best Practices

• •Emphasize Expertise and Heritage: Consistently weave in references to your decades of experience, family history, qualified gemmologists, and master lapidaries. Use language that reflects deep knowledge and authority in gemmology.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey precision, meticulous care, artistry, and the superior quality of both the gemstones and the workmanship (e.g., "exquisite," "masterfully cut," "impeccable finish").
• •Maintain a Professional and Elegant Voice: Ensure all communications are polished, articulate, and avoid overly casual slang or colloquialisms. The tone should reflect the high value and sophisticated nature of the products and services.
• •Showcase Passion and Personal Connection: While professional, allow the genuine passion for gemstones and the stories behind them to come through. Share the journey of a stone or the inspiration behind a bespoke piece to connect with clients on an emotional level.
• •Be Customer-Centric and Reassuring: Frame communications around the client's needs and desires. Offer guidance, explain processes clearly, and emphasize trust, transparency (especially regarding sourcing and treatments), and satisfaction. Use phrases that build confidence, such as "our experts are here to guide you," or "we ensure every detail meets your vision."

Social Perception

Respected Authority, High-Quality Provider, Trustworthy and Reliable, Specialist in Bespoke and Lapidary Services, Traditional yet Innovative, Customer-centric

Copy Examples

• •Headline: Unlock the Story Within the Stone. Body: For over 70 years, Holts Lapidary has been revealing the unique fire in every gem. Our master lapidaries and gemmologists combine generations of expertise with a passion for perfection, transforming responsibly sourced treasures into heirlooms. Discover the art of bespoke jewellery in the heart of Hatton Garden. Call to Action: Book Your Consultation.
• •Headline: Heritage Craftsmanship, Modern Brilliance. Body: At Holts Lapidary, tradition meets innovation. Since 1948, our family has dedicated itself to the art of gemstones, from meticulous cutting and polishing to creating breathtaking bespoke jewellery. Trust our award-winning expertise to bring your vision to life with ethically sourced gems of unparalleled quality. Call to Action: Explore Our Services.
• •Headline: More Than a Gemstone, It's a Legacy. Body: Each stone at Holts Lapidary carries a history, a journey. We honour that journey with expert care, precision cutting, and a deep understanding of its unique character. Whether restoring a cherished heirloom or crafting a new symbol of your story, experience the Holts difference. Call to Action: Discover Our Collections.
• •Headline: Your Vision, Expertly Cut. Body: Have a specific design in mind? Our renowned lapidary workshop in Hatton Garden is where your gemstone dreams take shape. From precise faceting to intricate carving, our skilled artisans work with you to create a truly personal piece. Responsibly sourced, exquisitely finished. Call to Action: Tell Us About Your Project.
• •Headline: The Assurance of Authenticity. The Promise of Beauty. Body: With Holts Lapidary, you invest in more than just a beautiful gemstone; you invest in certified quality and generations of trust. Our in-house FGA gemmologists meticulously assess every stone, ensuring its provenance and natural beauty. Experience the confidence that comes with true expertise. Call to Action: View Our Gemstone Guarantee.