Brand Tone

Knowledgeable & Authoritative, Passionate & Appreciative, Professional & Trustworthy, Traditional & Respectful, Approachable & Friendly

Brand Values

• •Quality & Authenticity
• •Customer Service
• •Expertise & Craftsmanship
• •Heritage & Preservation
• •Passion

Best Practices

• •Emphasize Heritage and Provenance: Always highlight the age, origin, and unique history of each piece. Use descriptive language that evokes a sense of time and craftsmanship.
• •Maintain a Professional Yet Passionate Voice: Combine factual accuracy and expert terminology with language that conveys genuine enthusiasm and appreciation for the antiques.
• •Focus on Quality and Authenticity: Consistently reiterate the commitment to sourcing genuine, high-quality antiques. Detail restoration processes when relevant to underscore craftsmanship.
• •Be Informative and Educational: Provide value to the audience by sharing knowledge about different periods, styles, and the care of antiques. This reinforces authority and expertise.
• •Adapt Slightly for Platform, but Keep Core Values Intact: While TikTok content might be more visually dynamic and casual in presentation, the underlying respect for the items and the brand's core values of quality and authenticity should remain evident. Ensure all communications reflect the "good old-fashioned customer service" ethos.

Social Perception

Reputable & Established, Knowledgeable Experts, Trustworthy Source, High-End Niche, Visually Appealing, Community Presence

Copy Examples

• •Website Homepage Banner: "Discover Timeless Elegance. Holt Antiques at Walsingham Mill – Purveyors of exceptional 15th to 19th-century furniture, fine art, and decorative pieces. Each item with a story, curated with passion."
• •Instagram Post (Showcasing a restored desk): "From centuries past, to your cherished space. This exquisite Georgian mahogany desk, meticulously restored by our artisans, whispers tales of history and craftsmanship. Note the original brassware and the rich patina that only time can bestow. Explore its journey on our website [link]. #GeorgianAntiques #AntiqueDesk #FineFurniture #WalsinghamMill #HoltAntiques #NorfolkAntiques #InvestmentPiece"
• •Facebook Post (Announcing a new acquisition): "A recent arrival to the Mill: a stunning example of 17th-century oak craftsmanship. This coffer, with its intricate carvings and robust character, embodies the enduring appeal of early English furniture. We invite you to learn more about its provenance and unique features. Visit us in Little Walsingham or browse our collection online. #AntiqueOak #17thCenturyFurniture #HoltAntiques #DecorativeArts #HistoricHome"
• •Email Newsletter Snippet: "Dear [Customer Name], At Holt Antiques, we believe every piece tells a story. This month, we're thrilled to highlight a rare collection of [Specific Item Category, e.g., Delftware ceramics], each piece a testament to artistry and heritage. Our commitment to 'good old-fashioned customer service' ensures you can acquire these treasures with utmost confidence. Explore the collection..."
• •TikTok Video Intro (Voiceover): "Step inside Walsingham Mill… where history isn't just remembered, it's preserved. We’re unboxing a piece today that’s travelled through centuries. Look at this detail… Pure craftsmanship. #AntiqueFinds #HistoricalTreasures #HoltAntiques #BehindTheScenes #AntiqueRestoration"