Brand Tone

empowering, educational, inclusive, and authentic

Brand Values

• •Empowerment
• •Education
• •Inclusivity
• •Authenticity & Connection
• •Quality & Performance
• •Ethical & Conscious

Best Practices

• •Speak from a place of empowerment: Focus on how the products help the individual feel confident and celebrate their unique features, rather than fixing flaws.
• •Educate and inform: Share tips, explain ingredients, and provide guidance on how to use products effectively. This reinforces the value of knowledge and personalization.
• •Maintain authenticity and relatability: Use a genuine voice. Share stories (where appropriate) and connect on a human level, reflecting Hilary Holmes' own approach.
• •Emphasize inclusivity in language and imagery: Ensure copy speaks to a diverse audience and avoids exclusionary terms or ideals.
• •Highlight quality and conscious choices: Subtly weave in the high-performance nature of the products and the ethical, skin-loving aspects of the formulations to build trust and justify value.

Social Perception

Customers and reviewers highlight the quality and effectiveness of the products, often describing them as high-end and unique. The brand's focus on education, inclusivity, and empowerment resonates well with its audience. Hilary Holmes herself is seen as relatable, honest, and inspiring. There's a strong sense of community around the brand.

Copy Examples

• •Unlock your unique radiance. Our [Product Name] isn't about covering up, it's about celebrating you. Performance-driven, kind to skin. #BackYourBeauty
• •Tired of beauty rules? So are we. Discover makeup that moves with you, designed with love and expertise by @HilaryHolmesMakeup. Your beauty, your terms.
• •More than just makeup, it's a movement. Join the Holme Beauty family and find the confidence that comes from understanding and embracing your individual beauty. Learn with us.
• •Ethically made, consciously created, and packed with skin-loving goodness. Because beauty should feel as good as it looks. Experience the Holme difference.
• •From a quick morning glow to a full glam look, our multi-use [Product Name] gives you the tools to create without rules. What story will your makeup tell today?