Brand Tone

Artistic & Creative, Joyful & Vibrant, Authentic & Passionate, Approachable & Friendly, Storytelling & Sentimental

Brand Values

• •Craftsmanship & Quality
• •Artistic Expression & Individuality
• •Innovation
• •Sustainability & Ethical Practices
• •Customer Connection & Storytelling
• •Heritage & Longevity

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect the colorful, artistic, and joyful nature of the brand. Think shimmer, illuminate, hand-painted, bursting with color, whispers of artistry.
• •Tell the Story Behind the Craft: Highlight the handcrafted process, the journey from raw materials to finished piece, and the passion of the artisans. This reinforces authenticity and value.
• •Connect with Emotion and Individuality: Frame copy around how the jewelry makes the wearer feel and how it allows them to express their unique style and personality.
• •Maintain a Friendly & Approachable Voice: Even when describing artistic details, keep the language accessible and welcoming. Imagine talking to a friend who appreciates art and beauty.
• •Incorporate Values Naturally: Weave in mentions of sustainability, quality materials (like the unique properties of niobium), and heritage where relevant, reinforcing the brand's core principles without being preachy.

Social Perception

Positive & Admired, Artistic & Unique, Reputable & Established, Ethically Conscious (Increasingly), Personal & Giftable

Copy Examples

• •Headline: Color Your World, One Sparkle at a Time. Body: Discover handcrafted jewelry that’s as vibrant and unique as you are. Each Holly Yashi piece is a little burst of joy, designed to tell your story.
• •Product Description (for a floral niobium earring): Like a tiny garden blooming just for you. Our [Product Name] earrings, handcrafted from signature colorful niobium, are feather-light and bursting with hand-painted personality. Let your style blossom.
• •Social Media Post: Behind every shimmer, there’s a story of passion. ✨ From our California studio to your jewelry box, each piece is handcrafted with love and a sprinkle of magic. What story will your Holly Yashi tell today? #HollyYashi #HandcraftedJewelry #ArtisanMade #ColorfulLife
• •About Us Snippet: It started in a garage with a dream and a splash of color. Forty years later, we’re still handcrafting every piece of Holly Yashi jewelry in our Arcata studio, infusing joy and artistry into designs made to celebrate your unique journey.
• •Email Subject Line: A Little Piece of Art, Just for You! ✨ Preview Text: Explore our newest handcrafted treasures, designed to make you smile and shine.