Brand Tone

warm, empathetic, and personal

Brand Values

• •Thoughtfulness and Empathy
• •Artisanal Quality and Originality
• •Sustainability
• •Simplicity

Best Practices

• •Always start with the feeling you want to evoke. Use words like "warmth," "comfort," "love," and "smile" to connect the product to a positive emotional outcome.
• •Briefly mention the inspiration for a card or the thought process. This reinforces the value of originality and the personal touch of the artist.
• •Speak directly to the customer. Frame the product in terms of how it will help them connect with their loved ones (e.g., "A card to help you show you care").
• •Mention the details that make the product special—the texture of the sustainable paper, the recycled envelope, the richness of the print. This grounds the emotional appeal in physical quality.
• •Avoid aggressive sales tactics or overly enthusiastic language. The brand's strength is its calm, empathetic voice. The copy should feel like a caring suggestion, not a loud command.

Social Perception

a source of beautiful, high-quality, and heartfelt stationery

Copy Examples

• •For moments when words feel too small. Our new 'A hug for you' card was designed with a simple, comforting touch to let them know you're there. Each line is drawn with care, printed on soft, sustainable paper to send a little warmth when it's needed most. #Hollyworks #ThinkingOfYou #SympathyCard #GriefSupport #CardDesign
• •More Than Just a Card. It's a connection, a comfort, a smile. Discover hand-drawn cards that say what's in your heart. Free shipping in the Netherlands on orders over 35.
• •Tired of the same old greeting cards? Hollyworks offers original, illustrated cards printed on beautiful, eco-friendly paper. Perfect for when you want to send something truly special. Shop our collection of unique designs and share a little piece of art. Link in bio to find the perfect card!
• •Be ready for whenever a friend needs a little light. This curated set of 5 'Thinking of You' cards ensures you always have a thoughtful message on hand. From a simple 'Just checking in' to a heartfelt 'This made me think of you,' each design is unique and personal. Because sometimes the smallest gesture makes the biggest difference.
• •Simple, sweet, and sustainable. Our cards are designed to be kept and cherished. Find inspiration for sending love and support for every occasion. #GreetingCard #Illustration #Handmade #HollyworksDesigns #EcoFriendly