Brand Tone

authentic, rebellious, and confident

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Rock'n'Roll Spirit
• •Timelessness
• •Individuality & Self-Expression

Best Practices

• •Embrace the Edge: Don't shy away from confident, slightly provocative language that reflects the rock'n'roll spirit. Use strong verbs and direct statements.
• •Highlight Heritage & Craft: Consistently weave in mentions of American vintage inspiration, Italian craftsmanship, quality materials, and the handcrafted nature of the products. This reinforces authenticity and value.
• •Speak to the Individual: Address the customer as someone who is independent, discerning, and values self-expression. Appeal to their desire to stand out, not fit in.
• •Be Visually Evocative: Use descriptive language that paints a picture of the lifestyle associated with the brand – think open roads, raw energy, timeless cool. Let the words complement the strong visual identity.
• •Maintain Authenticity in Storytelling: Share genuine stories about the brand's origins, inspiration, or the craftsmanship process. Avoid overly polished corporate speak; keep it real and passionate, true to the brand's vintage-hunting roots.

Social Perception

A Niche, High-Quality Brand: It's seen as a go-to for authentic, well-made vintage-inspired leather goods, especially studded belts.

Copy Examples

• •This isn't just a belt. It's a statement forged in leather and steel. Handcrafted in Italy, echoing decades of American rebellion. Wear it loud.
• •Born from LA's vintage soul and the pulse of rock'n'roll. We don't follow trends; we craft legacies. Hollywood Trading Company: American spirit, Italian hands.
• •Own your story. Live by your own rules. Our latest leather jacket isn’t for the faint of heart – it’s for the ones who write their own script. #HTCLosAngeles #RockNeverDies #VintageReimagined
• •We started by hunting for history in forgotten leather and raw metal. Today, that same obsession fuels every stitch, every stud. Hollywood Trading Company isn't just made; it's earned.
• •Unconventional. Uncompromising. Unleashed. The New HTC Collection Is Here.