Brand Tone

Enthusiastic and Passionate, Approachable and Friendly, Educational and Trustworthy, Aspirational yet Accessible

Brand Values

• •Tradition and Legacy
• •Community
• •Quality and Authenticity
• •Variety and Selection
• •Customer-Centricity

Best Practices

• •Always Embody the "Familia" Concept: Use inclusive and warm language. Address the audience as a community ("familia," "ustedes," "a todos nuestros amantes de los perfumes"). This reinforces the core brand value.
• •Balance Aspiration with Accessibility: Use evocative and luxurious descriptions for the scents, but always pair them with a friendly and approachable call-to-action. The message should be "luxury is for you."
• •Lead with Education, Sell with Passion: Continue creating content that offers real value and tips. This builds authority and trust, making the subsequent sales pitch more effective and less aggressive.
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., TikTok videos vs. Instagram captions), the core personality—passionate, friendly, knowledgeable—should remain the same. A customer should feel they are talking to the same brand everywhere.
• •Use Storytelling: Every perfume has a story, a mood, or an ideal occasion. Instead of just listing notes, tell the story. "This is the scent of a summer evening in Cartagena," is more powerful than "Notes of jasmine, sea salt, and citrus."

Social Perception

The public perceives Hollywood Perfumeria as a reliable and knowledgeable source for perfumes in Colombia. They are seen as a "hidden gem" in Pereira that has now become accessible to the entire country through its online store. Their active and transparent presence on social media, especially TikTok, has cultivated a positive image among a younger, digital-native audience. The lack of widespread negative feedback suggests a general satisfaction with their products and service.

Copy Examples

• •From Our Family to Yours: 27 Years of Fragrance Tradition. Before we were a website, we were a family passion. For over 27 years, we've helped our community in Pereira find their perfect scent. Now, we're bringing that same tradition and trust to you, wherever you are in Colombia. Discover your signature fragrance with a family that knows perfume.
• •It’s Not Just a Perfume, It’s a Statement. Your scent is the first impression you make without saying a word. Whether it's the subtle confidence for a board meeting or the vibrant energy for a night out, our collection has the perfect story for you to tell. What do you want to say today?
• •WELCOME TO THE FAMILY! ❤️‍🔥 We love seeing which fragrances you choose! Tag us in your photos with #FamiliaHollywood for a chance to be featured. You’re not just a customer, you’re part of the Hollywood Perfumeria family. Join our community of scent lovers across Colombia!
• •Your new favorite scent is just one click away. Can't decide? Let us help! 🔥 These three best-sellers are trending for a reason. Tap the link in our bio for free shipping on orders over $99,900 and find the one that’s 100% you! #PerfumeColombia #FragranceReview #MustHave
• •3 Tips To Make Your Perfume Last All Day. Want your favorite fragrance to go the distance? 1. Moisturize first! Scent clings better to hydrated skin. 2. Apply to pulse points (wrists, neck), don't rub! 3. Spray on your hairbrush for a subtle, lasting halo. Shop our collection of high-concentration perfumes designed for longevity.