Brand Tone

Aspirational & Luxurious, Expert & Authoritative, Transformative & Empowering, Passionate & Client-Focused

Brand Values

• •Quality: Commitment to using 100% natural, high-grade hair and advanced application techniques.
• •Innovation & Expertise: Continuous development and use of proprietary methods, and training specialists.
• •Transformation & Confidence: Believing that changing hair can lead to a profound emotional and confidence boost for their clients.
• •Luxury & Exclusivity: Providing a high-end salon experience and positioning themselves as a premium brand chosen by stars.
• •Customer Satisfaction: Aiming to fulfill clients' dreams of beautiful hair and ensuring a positive experience.
• •Growth & Ambition: Rapid expansion of salons and product lines, indicating a strong drive for market leadership.

Best Practices

• •Maintain an Aspirational Yet Attainable Voice: While showcasing luxury and celebrity, ensure the copy also feels empowering and accessible to the target woman who desires transformation. Highlight the confidence boost as a key benefit.
• •Emphasize Expertise and Quality: Consistently mention the proprietary techniques, the quality of natural hair, and the skill of the stylists. This justifies the premium positioning and builds trust.
• •Focus on Transformation and Emotion: Connect the physical hair transformation to the emotional benefits – increased confidence, feeling beautiful, empowerment. Use storytelling to showcase client journeys.
• •Use Confident and Positive Language: The language should reflect the brand's leadership and the positive impact it aims to have. Avoid overly technical jargon unless explained clearly in terms of client benefit.
• •Visual Storytelling with Supporting Copy: Ensure that the copy complements the strong visual elements (before/afters) used in marketing. Captions should enhance the visual narrative, reiterating the brand's key messages of quality, luxury, and transformation.

Social Perception

Highly Visible & Influential, Polarized, Premium & Expensive, Trend-Setter

Copy Examples

• •Headline: Beyond Extensions. Beyond Expectations. HollywoodHair. Body: Step into a world where dream hair becomes your reality. At HollywoodHair, we combine artistry with innovation, using only the finest natural hair and our signature techniques to craft your perfect, confidence-boosting look. Experience the transformation.
• •Headline: The Secret to Star-Worthy Hair? It’s HollywoodHair. Body: Discover why celebrities and influencers trust HollywoodHair for breathtaking transformations. Our expert stylists specialize in creating seamless, natural-looking volume and length that empowers you to shine. Your red-carpet moment awaits.
• •Headline: Invest in Your Hair. Invest in Your Confidence. Body: Luxurious, natural, and expertly applied – HollywoodHair extensions are more than an accessory; they're an investment in how you feel. Our personalized approach ensures results that are uniquely you, yet undeniably glamorous. Elevate your everyday.
• •Headline: Innovation Woven into Every Strand. Body: From our advanced HH Nano Blend® to the undetectable Hidden® Method, HollywoodHair pioneers the art and science of hair extensions. Experience the difference that cutting-edge techniques and unparalleled expertise make.
• •Headline: Your Transformation Story Starts Here. Body: At HollywoodHair, we believe in the power of a great hair day, every day. Let our passionate team guide you on a journey to the luscious, voluminous hair you’ve always desired. It’s not just a new hairstyle; it’s a new you.