Brand Tone

Personal, Heartfelt, and Creative.

Brand Values

• •Family & Motherhood
• •Celebration of Life's Moments
• •Personalization & Uniqueness
• •Creativity & DIY Spirit

Best Practices

• •Always Write from Holly's Perspective: Use "I" and "my" to maintain the personal connection. Share short, authentic anecdotes when appropriate (e.g., "I designed this after..."). This reinforces that customers are buying from a real person.
• •Emphasize "Personal" and "Meaningful": These words are at the core of the brand's value proposition. Use them and similar emotional keywords (e.g., "cherish," "celebrate," "keepsake," "memories," "special") in product descriptions, ads, and social posts to connect with the customer's desire for unique, sentimental items.
• •Maintain a Warm and Grateful Tone: Regularly express gratitude to the community and customers. Phrases like "Thank you for your support of this little dream" and "I appreciate each of you so much" build a loyal following and make customers feel valued.
• •Create a Consistent Visual and Textual Language for Social Media: Use a consistent set of emojis (e.g., ", ", ", ") that match the brand's heartfelt and creative vibe. Pair copy with high-quality, well-lit photos of the products, preferably in a homey or workshop setting, to reinforce the handmade aesthetic.
• •Focus on the Story Behind the Product: Don't just sell a cutting board; sell the story of family recipes being passed down. Don't just sell an ornament; sell the memory of "Baby's First Christmas." Storytelling transforms a simple product into a cherished keepsake and justifies its value beyond the physical object itself.

Social Perception

Small-Business Charm and Trusted Creator.

Copy Examples

• •It’s the little moments that make the biggest memories. ✨ Just added these hand-designed, personalized keepsake boards to the shop! I was inspired by my own kids' milestones and wanted to create something truly special for your family to cherish. Perfect for new baby gifts or just to capture this precious moment in time. Can’t wait to see what you create! [Link to product]
• •Making spirits bright, one custom ornament at a time! 🎄 From my home to yours, I’m so excited to bring back our most-loved holiday deal: Buy 3 ornaments, get 1 FREE! Each one is laser-cut with love and ready to tell your family’s story on the tree. Let's make this holiday season extra personal and magical. #HandmadeHolidays #PersonalizedGifts #ShopSmall
• •Give the teacher who has shaped your little one's world a gift that comes straight from the heart. Our personalized wooden pencils and backpack tags are more than just a gift; they're a 'thank you' they can see every day. Designed by a former teacher (me!), I know how much a thoughtful, personalized gift can mean. Made with durable wood and engraved with care, it's the perfect end-of-year token of appreciation.
• •Hi [Customer Name], Holly here! With the leaves about to turn, I’ve been busy in my workshop dreaming up new designs for fall. 🍂 From spooky-cute Halloween tags to cozy custom cutting boards for your Thanksgiving feasts, I’m pouring all the warmth of the season into these new pieces. Thank you for letting me be a small part of your family's traditions. Come see what’s new! [Link to Fall Collection]
• •Unleash your inner artist! ✨ Our popular DIY Ornament Kits are back in stock. Complete with everything you need to paint, personalize, and create a little piece of magic. Perfect for a cozy family craft night or a unique, handmade gift. The only thing you need to bring is your creativity!