Brand Tone

Solution-Oriented & Caring, Experienced & Trustworthy, Natural & Conscious, Inclusive

Brand Values

• •Efficacy & Performance
• •Natural Ingredients & Safety
• •Heritage & Expertise
• •Customer Focus (Curly Hair Community)
• •Cruelty-Free

Best Practices

• •Always Emphasize Natural Ingredients & Benefits: Consistently highlight the natural oils, vitamins, and proteins in the products and explain how they benefit curly/textured hair (e.g., "moisturizes," "strengthens," "defines," "protects").
• •Leverage Heritage and Trust: Remind the audience of the "40 years of experience" to build credibility and trust. Mention "Made in the USA" where applicable.
• •Speak Directly to the Curly/Textured Hair Community: Use inclusive language that acknowledges different curl types (3A-4C) and addresses their specific challenges and desires (e.g., frizz control, definition, moisture).
• •Maintain a Caring and Solution-Oriented Voice: Position the brand as a supportive partner in the customer's hair care journey, offering solutions to their concerns in a positive and encouraging way.
• •Be Transparent About "Free-From" Qualities: Consistently reiterate that products are free from sulfates, parabens, silicones, and are cruelty-free, as this is a key value proposition.

Social Perception

Generally Positive for Curl Definition and Moisture, Appreciation for "Clean" Ingredients, Mixed Results on Some Products, Seen as a Provider for Specific Hair Needs

Copy Examples

• •Headline: Embrace Your Unique Curl Story. Hollywood Curl: 40 Years of Nurturing Every Coil & Wave. Body: Tired of frizz and dryness? Our Hollywood Curl Activator Gel, rich in natural oils and proteins, defines and hydrates without the crunch. Love your curls, naturally. Sulfate and paraben-free.
• •Headline: Unlock the Secret to Resilient, Radiant Curls. Body: Introducing Hollywood Curl’s Fortify & Restore Leave-In Conditioner. Our heritage blend of 12 essential oils, vitamins, and protein deeply nourishes, protects against breakage, and brings dull curls back to life. Experience the Hollywood-loved difference.
• •Headline: Real Ingredients. Real Results. Real Curls. Body: For over four decades, Hollywood Curl has been committed to curly hair. Our Styling Gel offers superior, touchable hold with a nourishing touch, because healthy curls are beautiful curls. Proudly made in the USA and always cruelty-free.
• •Headline: From 3A to 4C, We Speak Your Curl Language. Body: Hollywood Curl understands textured hair. Our products, like the popular Curl Enhancing Smoothie, are specially formulated with natural goodness to moisturize, define, and celebrate every curl type. No harsh chemicals, just pure curl love.
• •Headline: Your Curls Deserve the Hollywood Treatment. Body: Give your hair the star treatment it needs. Hollywood Curl’s range is expertly crafted with decades of experience to provide lasting moisture, definition, and health. Shine on with confidence, knowing you're using the best for your curls.