Brand Tone

Friendly and Welcoming, Authentic and Down-to-Earth, Passionate and Enthusiastic, Calm and Tranquil, Community-Oriented

Brand Values

• •Quality
• •Customer Experience
• •Authenticity
• •Community
• •Sustainability
• •Passion
• •Simplicity

Best Practices

• •Always Be Authentic: Let the genuine passion for the café, the boat, and the lifestyle shine through. Share real moments and stories.
• •Maintain a Friendly & Welcoming Voice: Address customers warmly, whether in person, in social media comments, or email responses. Use inclusive language.
• •Emphasize Uniqueness & Tranquility: Consistently highlight what makes Holly The Cafe Boat special – the floating aspect, the peaceful atmosphere, the escape it offers. Use descriptive language that evokes calm and coziness.
• •Showcase Quality & Local Sourcing: Regularly mention the homemade nature of your food, the quality of your coffee beans, and your support for local suppliers. This reinforces value and appeals to conscious consumers.
• •Engage with Your Community: Actively respond to comments, share user-generated content (with permission), and participate in local conversations. This builds loyalty and reinforces the community-oriented value.

Social Perception

A Hidden Gem, High Quality and Delicious, Friendly and Welcoming Owners/Staff, Unique and Charming Atmosphere, Peaceful Retreat, Inspirational Lifestyle

Copy Examples

• •Instagram Post (Image: Sun-dappled interior, coffee and cake): Escape the everyday and float into tranquility ☕️✨. Our little haven on the water is serving up fresh brews and homemade cakes all week. Come find your peaceful moment with us at Holly The Cafe Boat. #HollyTheCafeBoat #BristolHarbour #FloatingCafe #HiddenGem #CoffeeLovers
• •Facebook Update (Image: Selection of freshly baked cakes): Sweeten your day the Holly way! 🍰 Our ovens have been busy, and these homemade beauties are waiting for you. From classic Victoria Sponge to tempting vegan treats, there's a slice of happiness for everyone. Which one will you choose? Find us in Bristol Harbour! #CafeBoat #BristolEats #HomemadeCakes #SupportLocalBristol #SweetTreats
• •Website Homepage Snippet: More than just a cafe, Holly is an experience. Step aboard our lovingly restored narrowboat and discover a warm welcome, exceptional coffee, and delicious cakes baked with passion. Your peaceful waterside escape in the heart of Bristol.
• •Local Ad (Short & Catchy): Bristol's Unique Cafe Experience! ⚓️ Enjoy specialty coffee & homemade cakes aboard Holly The Cafe Boat. A little slice of calm on the Harbour. Find us near [Landmark/Area]. Dog-friendly! #HollyTheCafeBoatBristol
• •Promotional Tweet/Short Post (Highlighting a value): We believe in good coffee, great company, and the simple joy of a homemade treat. 🌱 That's why we source locally and bake with love. Come share a moment with us on Holly The Cafe Boat! #CommunityCafe #SustainableBristol #RealFood