Brand Tone

friendly, educational, encouraging, trendy, and engaging

Brand Values

• •Self-Care and Well-being
• •Accessibility
• •Curation and Trust
• •Personalized Experience
• •Education

Best Practices

• •Embrace the "Journey" Metaphor: Continuously use words like "journey," "guide," and "discover" to position the brand as a supportive partner in the customer's personal skincare exploration. This reinforces the educational and encouraging values.
• •Lead with the Benefit, Explain with the Ingredient: Start copy with the desired outcome (e.g., "Get that glow," "Soothe irritated skin") and then introduce the product or key ingredient that achieves it. This makes the content relatable and educational.
• •Use Engaging, Question-Based Captions: On social media, foster community and interaction by asking questions like "What's your holy grail for clogged pores?" or "Have you tried this texture?" This aligns with the friendly and interactive tone.
• •Incorporate "Trendy" and "Trust" Keywords: Balance trendy terms like "viral," "glass skin," and "#skintok" with words that build trust, such as "curated," "authentic," and "best-selling." This captures the attention of a trend-aware audience while reassuring them of the product's quality.
• •Maintain a Warm and Personal Voice: Write as if you are a knowledgeable friend giving advice. Use "you/your" to speak directly to the customer and maintain the "small business" feel by sharing the brand's passion for self-care and K-beauty.

Social Perception

Positive. Seen as a reliable and convenient source for Korean skincare within Europe, with fast delivery. Its social media presence is consistent with a modern, trend-aware beauty retailer, fostering community and excitement. No significant negative perceptions, main challenges are operational like out-of-stock items.

Copy Examples

• •Your shortcut to 'glass skin' has arrived. ✨ Meet the Anua Vitamin C Niacin Tone Up Blemish Pad! Packed with antioxidants to brighten, even skin tone, and give you that lit-from-within glow. Ready to start your glow-up journey? Tap to shop now at Hollyskin.nl! #Hollyskin #KBeauty #Anua #VitaminC #GlassSkin
• •Tired skin? Let's fix it in 3 simple steps. Step 1: Melt away the day with Heimish All Clean Balm. Step 2: Soothe and hydrate with SKIN1004 Centella Ampoule. Step 3: Lock it all in with Beauty of Joseon Dynasty Cream. Your skin will thank you! 💚 All available at Hollyskin.nl. #SkincareRoutine #KBeautyEurope #HollyskinHaul #SelfCare
• •✨ Your Weekend Glow-Up Starts Now!
• •Your K-Beauty Journey Starts Here. From viral sensations to timeless classics, discover curated Korean skincare that delivers results. Free shipping in NL on orders over €40.
• •The secret to calm, happy skin? 🌱 Centella Asiatica! This powerhouse ingredient soothes irritation, strengthens the skin barrier, and helps heal blemishes. Perfect for sensitive or acne-prone skin. Find this K-Beauty favorite at Hollyskin.nl. #KBeautyTips #CentellaAsiatica #SkincareIngredients #Hollyskin