Brand Tone

Artisanal & Passionate, Friendly & Approachable, Eco-conscious & Natural, Community-Oriented & Local, Creative & Whimsical

Brand Values

• •Quality Craftsmanship
• •Natural & Sustainable Practices
• •Customer Satisfaction
• •Passion & Authenticity
• •Supporting Small & Local

Best Practices

• •Embrace "Handmade" and "Passion": Always lead with the artisanal, hand-poured quality. Share the joy and care that goes into each product. Use words like "crafted," "artisan," "labour of love."
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use warm, inviting language, emojis where appropriate (especially on social media), and address customers personally when possible.
• •Highlight Natural & Eco-Friendly Aspects Consistently: In product descriptions, social media posts, and 'About Us' sections, regularly mention soy wax, nontoxic, sustainable, and eco-friendly benefits. This reinforces a core brand value.
• •Showcase the "Ohio Local" Connection: Weave in mentions of being Ohio-based, supporting local, or community involvement. This builds a personal connection and appeals to customers who value supporting small, local businesses.
• •Infuse Creativity and a Touch of Whimsy: Don't be afraid to be playful with product names, descriptions, and social media content, especially when it aligns with specific collections (like tarot or spell-themed items). This adds personality and charm.

Social Perception

Positive, Trusted Small Business, Artisanal & Unique, Gift-Worthy

Copy Examples

• •Headline: Hand-Poured Happiness, Straight from Ohio to Your Home. Body: Discover the warmth of Holly's Hand-Poured Hobbies. Each natural soy candle and wax melt is crafted with love, eco-friendly ingredients, and a sprinkle of Buckeye State charm. Light up your moments. ✨ #HandmadeWithLove #OhioProud #SustainableScents
• •Headline: Your Signature Scent Awaits. Create It With Us! Body: Don't just find a fragrance, design it! Our custom-made candles and melts let you express your unique vibe. Hand-poured with natural soy wax and premium oils, because your space deserves the best. What will your scent story be? 💖 #CustomCandles #ArtisanMade #YourScentStory
• •Headline: Eco-Friendly Aromas That Feel as Good as They Smell. Body: Breathe easy with Holly's. We're passionate about creating delightful, long-lasting scents using only nontoxic, sustainable soy wax and thoughtfully sourced ingredients. Good for your home, kind to our planet. 🌿 #SoyCandles #EcoConsciousLiving #CleanBurning
• •Headline: More Than Just a Candle, It's a Whole Mood. ✨ Body: From cozy nights in to vibrant celebrations, set the perfect ambiance with our hand-poured creations. Explore our unique collections, from bohemian vibes to crystal-infused spell melts. What mood are you creating today? #BohoHome #CrystalEnergy #ScentedSpaces
• •Headline: Supporting Small, Smelling Sensational. Body: When you choose Holly's Hand-Poured Hobbies, you're not just getting an amazing candle; you're supporting a dream, handcrafted in Lima, Ohio. Experience the difference passion makes. Thank you for shopping small! #ShopSmallOhio #CommunityLove #HandPouredGoodness