Brand Tone

Approachable, Friendly, Empowering, Inspiring, Trendy, Fashion-Savvy, Practical, Everyday

Brand Values

• •Quality and Affordability
• •Individuality and Self-Expression
• •Resilience and Strength
• •Versatility and Timelessness
• •Customer-Centricity
• •Community

Best Practices

• •Embrace encouraging, uplifting, and relatable language, like speaking to a friend offering style advice and confidence.
• •Incorporate the symbolism of the hollyhock flower (resilience, grace) into product descriptions and narratives.
• •Emphasize the versatility and practicality of pieces for different occasions and everyday lifestyles.
• •Maintain a friendly, helpful, and understanding tone in customer interactions.
• •Ensure consistent messaging of quality, affordability, self-expression, and empowerment across all platforms.

Social Perception

Established blogshop that offers trendy, affordable fashion with comfortable materials, improving inclusivity, and strong online engagement. Mixed customer service experiences.

Copy Examples

• •Instagram Post for a New Versatile Dress: "Bloom wherever life plants you. ✨ Our new [Dress Name] is designed to take you from desk to dinner, effortlessly. Because you deserve to feel strong and beautiful, every moment of the day. #Hollyhoque #BloomInYourTime #VersatileStyle"
• •Facebook Ad for a Weekend Collection: "Weekend vibes loading! 🎉 Find your perfect comfy-chic outfit with our latest arrivals. Quality you can feel, prices you'll love. Live by your own terms, dress by Hollyhoque. Shop now! #HollyhoqueWeekend #EverydayChic #AffordableFashionSG"
• •TikTok Live Announcement: "We're going LIVE! 💖 Join Sheila & the team tonight at 8 PM as we try on the newest collection – real talk, real style, and maybe a few laughs! Get ready to find pieces that let your unique spirit shine. Don't miss out! #HollyhoqueLive #TryOnHaul #SGfashion"
• •Website Banner for a Workwear Edit: "Conquer your day, your way. Discover our new workwear edit – blending timeless elegance with modern comfort. Because ambition looks good on you. #HollyhoqueWorkwear #EmpoweredByStyle #OfficeChic"
• •Email Newsletter Subject Line: "Just In: Pieces to Inspire Your Everyday Bloom 🌸 Body Snippet: Hey [Customer Name], at Hollyhoque, we believe fashion is about feeling good and expressing your true self. Our latest collection is filled with versatile, quality pieces designed to make you feel confident and ready for anything. Find your new favorites and remember to bloom in your own time. [Shop Now Button]"