Brand Tone

Friendly, Welcoming, Approachable, Relatable, Creative, Evocative, Playful, Modern, Passionate, Genuine, and Community-Focused

Brand Values

• •Quality and Craftsmanship
• •Creativity and Personalization
• •Customer-Centricity
• •Passion and Dedication
• •Resilience and Entrepreneurial Spirit
• •Teamwork and Female Empowerment
• •Joy and Comfort

Best Practices

• •Know Your Voice, Live Your Voice: Define the core characteristics of your brand's voice (e.g., friendly, humorous, creative) and ensure all team members who create content understand and can apply it. If Ariel is the "face and voice," empower others to emulate that genuine, passionate style.
• •Blend Personality with Professionalism: While being playful and relatable, especially on platforms like TikTok, always ensure copy is clear, grammatically correct (even with intentional slang), and provides necessary product information accurately. The humor should enhance, not detract from, the quality perception.
• •Engage Authentically: Respond to comments and messages in the same friendly and approachable tone used in posts. Acknowledge customer feedback (as seen with positive review responses) and participate in conversations genuinely.
• •Storytelling with Scent: Continue to use evocative language that tells a story or paints a picture for each scent. Connect the fragrances to emotions, memories, or desired ambiances, aligning with the value of bringing joy and comfort.
• •Be Consistent Across Platforms, Adapt for Context: While the core tone remains, adapt the style slightly for each platform. TikTok can be more informal and humor-driven, while the website might balance playful product names with slightly more detailed and benefit-oriented descriptions. Email newsletters can be warm and personal. The key is that it always feels like 'Hollowood at Home.'

Social Perception

Highly Praised, Valued for Quality and Uniqueness, Appreciated for Excellent Customer Service, Seen as a Local Gem, Engaging and Relatable Online Persona

Copy Examples

• •✨ Just dropped! ✨ Meet 'Weekend Bliss' – your new excuse to unwind. Hand-poured with soy good for your soul (and home!). Light it up and let the good vibes flow. What does your perfect weekend smell like? 👇 #HollowoodAtHome #NewCollection #CandleLove #HandmadeHappiness #GriffinGA
• •When the candle-making gets a little *too* wild on a Monday. 🤪 Who else needs coffee energía to function? 🙋‍♀️ Pop by the store – we’ve got scents that’ll wake you up better than any alarm! #HollowoodHomeAndCandle #SmallBizLife #CandleMaking #FunnyVideos #NeedCoffee #ShopLocal
• •Go on, treat your fabulous self. Our 'Boujee AF' candle isn't just a mood, it's a lifestyle. Think champagne wishes and cashmere dreams, all wrapped up in a scent that says 'I've arrived.' Because you deserve it, darling. 😉 #BeBoujee #LuxuryCandles #HollowoodAtHome #ScentedBliss
• •Your perfect scent is waiting to be created! 🎨 Come on down to Hollowood at Home in Griffin and play perfumer at our candle-making bar. Our friendly crew will help you mix and match to find a fragrance that's uniquely YOU. It's fun, it's creative, and you'll leave with something truly special! #CustomCandles #DIY #GriffinGeorgia #HollowoodExperience #SupportSmall
• •Hey Scent Snob! 👋 Ready to make your home the coziest spot on the block this fall? Our new autumn collection is here, bursting with warm spices, crisp apple, and all the good stuff. Plus, visit us in-store this week and get a free wax melt with any $30 purchase! Let's get this cozy party started! #FallScents #HollowoodAtHome #CozyVibes #ShopSmall #LimitedTimeOffer