Brand Tone

Professional and Authoritative, Traditional and Established, Reliable and Trustworthy, Innovative, Quality-Focused

Brand Values

• •Heritage and Experience
• •Quality and Durability
• •American Manufacturing
• •Innovation and Customization
• •Security and Trust
• •Customer Solutions

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in Holliston's long history (since 1895) and deep industry knowledge to reinforce authority and trustworthiness.
• •Use Professional and Precise Language: Avoid overly casual slang or jargon that doesn't align with the B2B audience. Focus on clear, confident, and informative communication.
• •Highlight Quality and American Made: Subtly or directly remind the audience of the high-quality standards and the domestic nature of manufacturing and R&D, which are key differentiators.
• •Balance Tradition with Innovation: While celebrating history, also showcase the company’s commitment to R&D, custom solutions, and adapting to new market needs to present a forward-thinking image.
• •Focus on Solutions and Partnership: Frame products and services as solutions to customer challenges, positioning Holliston as a reliable partner rather than just a supplier.

Social Perception

An Established Industry Leader, A Specialized Expert, A High-Quality, Reliable Supplier, A B2B Company

Copy Examples

• •Since 1895, Holliston has been the hallmark of American-made covering materials. We blend over a century of expertise with cutting-edge R&D to provide unparalleled solutions for publishing, luxury packaging, and industrial applications. Trust our heritage to bring your vision to life.
• •Introducing [Product Name]: Where timeless elegance meets modern durability. Engineered in our U.S. facility, this innovative cloth offers superior tactility and exceptional performance for projects that demand distinction. Explore the new standard in cover materials.
• •Holliston is proud to continue our legacy of innovation in textile manufacturing. Our dedicated R&D team is committed to developing custom-engineered materials that meet the evolving needs of our global partners. Learn more about our capabilities: [Link to website] #AmericanManufacturing #TextileInnovation #HollistonLLC
• •Quality That Endures. For generations, Holliston has provided the world's leading brands and institutions with premium covering materials. From high-security documents to luxury packaging, our commitment to excellence is woven into every fiber. Partner with Holliston for your next project.
• •Your unique challenge is our specialty. Holliston’s custom engineering capabilities mean we can develop the precise material, color, texture, and finish your project requires. Let’s collaborate to create something extraordinary. [Link to Custom Solutions Page]