Brand Tone

Rugged, aspirational, and knowledgeable, with a focus on quality, heritage, and the transformative power of outdoor gear. Evokes a sense of adventure and appreciation for craftsmanship.

Brand Values

• •Quality
• •Durability
• •Craftsmanship
• •Heritage
• •Adventure
• •Community
• •Connection to Nature

Best Practices

• •Use vivid language that evokes the outdoors and adventure.
• •Highlight the quality and durability of the products.
• •Incorporate language related to craftsmanship, heritage, and tradition.
• •Focus on the transformative power of the right gear for outdoor experiences.
• •Position Hollis Supply Co. as a hub for the outdoor community.

Social Perception

Hollis Supply Co. wants to be perceived as a trusted source for high-quality outdoor gear, known for its commitment to tradition, craftsmanship, and the outdoor lifestyle. The brand aims to cultivate a community of passionate adventurers who value durability, performance, and heritage.

Copy Examples

• •"Equip yourself for the untamed. At Hollis Supply Co., we curate gear that not only meets the demands of the wild but tells a story of craftsmanship and heritage."
• •"Inspired by the rugged beauty of the American landscape, we bring you equipment designed to elevate every outdoor experience. Discover the difference quality makes."
• •"From fly fishing to upland hunting, our selection of premium brands like Filson and Simms ensures you're prepared for any adventure. Shop Hollis Supply Co. and embrace the outdoors with confidence."
• •"More than just a retailer, we're a community of adventurers. Share your stories, exchange advice, and kindle the spirit of the outdoors with Hollis Supply Co."
• •"Invest in gear that lasts. At Hollis Supply Co., we believe in the power of quality equipment to transform ordinary trips into extraordinary experiences. Explore our collection today."