Brand Tone

Professional, direct, reliable, solution-oriented, ambitious, and modern.

Brand Values

• •Comprehensive Service
• •Efficiency and Convenience
• •Growth and Opportunity
• •Quality and Specialization

Best Practices

• •Speak the Language of the Pro: Use industry-standard terminology. Focus on performance, durability, compliance (e.g., ANSI ratings for safety gear), and efficiency. Avoid overly casual or marketing-heavy language.
• •Highlight a Core Differentiator: Delivery: The promise of "same or next day delivery" is a powerful value proposition. This should be a consistent message across all marketing materials, as it directly addresses the critical industry need for minimizing downtime.
• •Be a Resource, Not Just a Retailer: Create content that offers value beyond the sale. This could include blog posts or short videos on topics like "5 Tips for Choosing the Right Safety Harness" or "Maintaining Your Power Tools for Longevity." This builds authority and trust.
• •Use Strong, Action-Oriented Verbs: Employ words like "Build," "Equip," "Deliver," "Secure," and "Power" to create a sense of capability and forward momentum that resonates with the construction and industrial sectors.
• •Maintain a Consistent, Professional Tone: Whether on the website, in an email, or on a social media post, the tone should remain professional, direct, and helpful. This reinforces the brand's image as a reliable and serious partner for professional clients.

Social Perception

Perceived as a functional B2B supplier for professionals, rather than a retail store. The brand is seen as a place to procure necessary goods, with a transactional relationship based on inventory, price, and delivery efficiency. Due to minimal social media and online reviews, the brand largely operates under the radar of broader public visibility.

Copy Examples

• •Your Job Site, Fully Supplied. Don't let a missing tool or a materials delay grind your project to a halt. Get everything you need, from foundation to finish, delivered directly to your site. Hollis Supply is your trusted partner for quality tools, safety gear, and construction materials in the Pacific Northwest.
• •Time is money. That's why we offer same or next-day delivery on thousands of essential job site supplies. From high-visibility safety gear to the power tools that get the work done, we keep your crew equipped and your project on schedule. See our full catalog at hollissupply.com. #Construction #IndustrialSupplies #JobsiteReady #PNWContractor
• •Built for the Demands of the Job. Your work is tough. Your tools should be tougher. We stock a complete line of [Brand Name] power tools and accessories, engineered for performance and durability. Shop now and get the gear you can rely on, day in and day out.
• •Subject: Don't Start the Week Empty-Handed. Hi [Contractor Name], Plan your week with confidence. Order all your concrete forms, fasteners, and job site safety essentials from Hollis Supply today, and have them waiting for you on-site tomorrow. Less downtime, more progress. Let's get to work.
• •We're More Than a Supplier. We're Your Project Partner. Hollis Supply was founded by industry veterans who understand the challenges of the modern job site. We're a fast-growing, high-energy team dedicated to one thing: providing the professionals of the Pacific Northwest with the tools, materials, and reliable service they need to build bigger, better, and more efficiently.