Brand Tone

Passionate, Spooky, and Approachable

Brand Values

• •Niche Celebration
• •Artistic Authenticity
• •Community & Connection
• •Quality & Customer Experience

Best Practices

• •Embrace the "Spooky" Lexicon: Consistently use keywords like "spooky," "macabre," "horror," "nerdy," and "adventurous" to reinforce the brand's niche identity.
• •Speak from the Artist's Voice: Use a first-person narrative ("I created," "My latest piece") to maintain the personal, artist-led feel of the brand. This builds authenticity and connection.
• •Balance Spooky with Welcoming Language: While the theme is macabre, the tone should remain friendly and inclusive. Use positive and warm language ("Love and positive juju," "So excited to share") to make the brand feel approachable.
• •Highlight the Process & Quality: In product descriptions and posts, briefly mention the creation method (e.g., "digitally designed," "hand-painted") or material quality (e.g., "durable vinyl," "ultra-soft cotton") to underscore the value and craftsmanship.
• •Foster Community in Every Post: End captions with a question or a call for engagement to encourage comments and build a two-way conversation with the audience, reinforcing the brand's community value.

Social Perception

Holli Rose Art is perceived by its audience as a high-quality, authentic, and highly-regarded trusted brand and community hub within the 'spooky art' niche.

Copy Examples

• •Fresh out of the cauldron! A Our new 'Bat Duo' sticker has landed. Glossy, waterproof, and ready to bring a little bit of the night to your laptop, water bottle, or favorite spellbook. We're so excited about how the American traditional-inspired linework came out on this one. Tap the link in our bio to catch yours before they fly away!
• •👻 Psst... New spooky goods just dropped.
• •Join the 'Always Spooky Club' with our official member tee. Made from ultra-soft Bella + Canvas cotton, this unisex shirt is designed for ultimate comfort while you're watching horror movies, visiting a haunted house, or just celebrating that Halloween-in-your-heart feeling year-round. Featuring a vibrant, digitally printed design born from a love of all things macabre.
• •Hi, I'm Holli! The artist, spooky enthusiast, and 'positive juju' spreader behind Holli Rose Art. Based in Minnesota, I create art for the adventurous and the nerdy, inspired by classic horror, American traditional tattoos, and a belief that 'spooky' is a year-round lifestyle. Thanks for being here!
• •Watch me bring this little ghost to life! ✨ There's nothing more satisfying than adding those final white highlights. What should I paint next? Let me know in the comments! #spookyart #timelapsepainting #artprocess #ghostart #smallartbusiness