Brand Tone

Inspirational, Aspirational yet Accessible, Friendly and Welcoming, Helpful and Informative, Passionate (about home & décor), Calm and Elegant

Brand Values

• •Quality and Craftsmanship
• •Beauty and Aesthetics
• •Comfort and Coziness
• •Customer Satisfaction
• •Inspiration
• •Curated Selection

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "warm," "inspirational," "elegant," "calm"), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "You" and "Your Home": Frame copy around the customer's aspirations and how the products can help them achieve their desired home environment. Make it about their story and their space.
• •Use Evocative and Sensory Language (Subtly): Words that appeal to comfort, beauty, and tranquility (e.g., "soft," "glowing," "serene," "handcrafted," "inviting") can reinforce the brand's feel without being overly effusive.
• •Maintain Visual-Textual Harmony: Ensure the copy's tone matches the aesthetic of the imagery used. If the images are light and airy, the copy should reflect that, not be jarringly bold or overly casual.
• •Read Aloud and Review: Before publishing, read copy aloud to catch awkward phrasing or tones that don't align. Have a second person review it if possible, checking for consistency with the established brand voice. Regularly audit existing copy to ensure it remains on-brand.

Social Perception

Positive Aesthetic Appeal, Source of Inspiration, Desirable Products, Smaller/Niche Brand, Trustworthy (emerging)

Copy Examples

• •Instagram Post (New Arrival - Cushion): "Introducing the perfect touch of texture and warmth. ✨ Our new 'Serene Weave' cushion invites you to unwind in style. Crafted with care and designed to bring a gentle elegance to your favourite nook. How would you style yours? #HollidayAndHome #NewArrival #HomeComforts #InteriorStyling #CozyLiving"
• •Facebook Ad (General Store Promotion): "Transform your house into a haven with Holliday and Home. Discover our curated collection of beautiful homewares, designed to bring joy and serenity to your everyday. From statement pieces to subtle touches, find something special that tells your story. Shop now and create a space you truly love. [Link to website] #HomeDecor #AustralianHomes #ShopSmallAU #BeautifulLiving #HollidayAndHome"
• •Product Description (Ceramic Vase): "Elegantly sculpted, our 'Artisan Bud Vase' is more than just a vessel; it's a quiet celebration of handcrafted beauty. Its minimalist design and earthy tones offer a versatile charm, perfect for showcasing delicate blooms or standing alone as a subtle statement. Bring a touch of artisanal grace to your console, bookshelf, or bedside table. Dimensions: H 15cm x W 8cm. Materials: Glazed Ceramic."
• •Email Newsletter Snippet (Styling Tip): "Create a Cozy Reading Corner уют: Dreaming of a quiet escape within your own walls? It's simpler than you think! Start with a comfortable armchair, add a soft throw (like our 'Cashmere Cloud Throw'), ensure warm lighting with a stylish floor lamp, and don't forget a small side table for your favourite book and a warm drink. Explore our collection to find the perfect pieces for your sanctuary. [Link to 'Throws' or 'Lighting']"
• •Website Banner (Seasonal Collection): "Welcome the Season: Refresh Your Home with Our Latest Arrivals. Light, airy, and beautifully curated to bring the essence of [Current Season, e.g., Spring/Autumn] indoors. Discover pieces that inspire."