Brand Tone

friendly, enthusiastic, and approachable

Brand Values

• •Empowerment and Confidence
• •Style and Trendiness
• •Customer Connection and Community
• •Authenticity and Relatability
• •Growth and Learning
• •Providing a Curated Wardrobe

Best Practices

• •Embrace Enthusiasm: Use positive language, exclamation points (judiciously), and emojis that align with a friendly, upbeat vibe (e.g., ✨💖☀️😉😍).
• •Be a Friend: Write as if you're talking to a friend. Use conversational language, ask questions, and be relatable. "You guys," "Hey gorgeous," "Let's talk about..." are good starting points.
• •Focus on "Her": Center the copy around the customer – her needs, her feelings, her confidence. Use "you" and "your" frequently to make it personal (e.g., "You'll feel amazing," "Your new go-to").
• •Highlight Solutions & Feelings: Don't just sell clothes; sell the feeling they give (confidence, comfort, excitement) and the solutions they offer (effortless style, a complete look).
• •Stay Authentic & Approachable: Share behind-the-scenes glimpses, owner stories, or customer features when appropriate. Maintain the "girl next door" persona who is genuinely excited to share fashion finds.

Social Perception

a source for cute, trendy, and comfortable clothing, particularly for everyday wear and mom-friendly styles. They are appreciated for showcasing how to style pieces. The owner's personality and authenticity are highlighted by collaborators. Social media, especially TikTok, shows active engagement with styling videos, outfit ideas, and customer interactions. The brand is seen as a small business with a personal touch.

Copy Examples

• •✨ Hello sunshine! ☀️ Our NEW 'Weekend Wanderer' Dress just dropped, and it's everything you need for effortless style! Flowy, fun, and oh-so-comfy. Tap to shop and get ready to feel amazing! 😉 #HolleyGirl #NewCollection #ComfyChic #DressToImpressYourself
• •💖 Hey Gorgeous! Your Fave Styles are NOW on Sale! 💖 Treat Yourself!
• •Meet your new BFF: The 'Everyday Essential' Tee! Seriously soft, incredibly versatile, and designed to make you feel fabulous whether you're running errands or lounging in style. Pair it with jeans, skirts, or layer it up – you'll reach for this one again and again! Get ready to live in it! 😍
• •Stuck in a style rut? 🙋‍♀️ Let's turn that basic [item, e.g., white tee] into 3 AMAZING outfits! You won't believe how easy it is to look cute & feel confident! All pieces from Holley Girl! #StyleHack #HolleyGirlStyle #OutfitInspo #MomStyle
• •Tired of clothes that don't get YOU? At Holley Girl, we believe every woman deserves to feel confident and amazing in what she wears! ✨ From everyday staples to chic finds, we're all about helping you build a wardrobe you LOVE. Shop HolleyGirl.com – your new happy place for fashion! 💕 #ShopHolleyGirl #FeelGoodFashion #UtahBoutique