Brand Tone

Warm, Authentic, and Nostalgic

Brand Values

• •Authenticity
• •Cultural Connection
• •Quality
• •Community
• •Coziness (Gezelligheid)

Best Practices

• •Create a "Brand Lexicon": Develop a list of key terms to use consistently. This should include brand-specific phrases ("a piece of the Netherlands in Mexico"), Dutch words (gezellig, stroopwafel, drop), and emotional keywords (nostalgia, authentic, tradition, warmth).
• •Maintain the "Warm & Authentic" Voice: In all communications from ad copy to customer service replies ensure the tone is friendly and genuine. Avoid overly corporate or generic language. Address the community as "friends" or fellow lovers of Dutch culture.
• •Lead with Storytelling: Frame products within a narrative. Instead of just listing ingredients, tell the story behind the product, its role in Dutch culture, or how it can create a special moment for the customer.
• •Balance Education and Sales: Mix promotional content with posts that educate your audience about the Netherlands. This reinforces your brand's authenticity and provides value beyond the products themselves, building a more engaged community.
• •Incorporate User-Generated Content (UGC): Actively encourage and feature customer photos and stories. When re-posting, use captions that show gratitude and highlight the customer's experience, reinforcing the brand's community and nostalgic values. This serves as powerful, authentic social proof.

Social Perception

The brand is seen as a reliable and authentic source for Dutch goods in Mexico. Customers perceive it as more than just a store; it's an enabler of cultural and emotional experiences, connecting them with feelings of home and happy memories. The service is frequently praised as being attentive, friendly, and efficient, which builds a high level of trust and loyalty. There is a strong appreciation for the quality of the products, with many customers stating they taste "just like in the Netherlands."

Copy Examples

• •Image: A close-up of a stroopwafel resting on a warm cup of coffee, with steam rising. Copy: "That first bite that takes you back. The sweet scent of caramel and cinnamon that feels like a warm hug from home. What memory does a stroopwafel bring to your mind? Share it with us. #HollanderMx #SaborDeHolanda #Nostalgia"
• •Image/Video: A short, dynamic video showing different Dutch cheeses being unpacked. Copy: "Don't settle for imitations. Experience the true, rich flavor of authentic Dutch Gouda. From the fields of the Netherlands directly to your table in Mexico. Discover the taste of tradition. Shop now. #QuesoHolandes #GoudaDeVerdad #HechoEnHolanda"
• •Image: A beautifully arranged gift box with a variety of Dutch products. Copy: "More than just products, it's a Dutch experience. Introduce a friend to the concept of gezellig with our curated gift boxes. The perfect way to share the warmth of the Netherlands. #Gezellig #CulturaHolandesa #RegaloPerfecto"
• •Video: A quick, satisfying video of someone opening a bag of drop (Dutch licorice) and trying one, showing their reaction. Copy: "Are you brave enough for the bold flavor of real Dutch drop? Salty, sweet, and absolutely unique. It's the treat you didn't know you were missing. Tag a friend who needs to try this! #DropHolandes #DulceYSalao #Atrévete"
• •Subject: A Taste of Holland, Delivered to Your Doorstep. Copy: "Hi [Customer Name], bring the cozy feeling of a Dutch café home. For a limited time, get a free pack of Speculoos cookies with any purchase over $50. It's the perfect companion for your coffee break. Order today and savor the moment. #HollanderMx #OfertaEspecial"