Brand Tone

Luxurious & Aspirational, Confident & Empowering, Timeless & Classic with a Modern Twist, British & Heritage-Proud, Polished & Refined

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Timeless Style over Fast Fashion
• •Empowerment
• •Lifestyle Brand
• •Sustainability (emerging value)
• •Customer Connection

Best Practices

• •Emphasize Heritage & Quality: Consistently weave in narratives about British craftsmanship, the quality of materials (especially tweeds and wools), and the longevity of the pieces. Use terms like meticulously crafted, finest British mills, and designed to last.
• •Maintain a Luxurious & Aspirational Voice: Use sophisticated and evocative language. Words like elegance, refined, iconic, signature, and empowering align with the brand's positioning.
• •Highlight Timelessness over Trendiness: Focus on the investment piece aspect and the idea of forever fashion. Avoid overly trendy slang or fast-fashion buzzwords.
• •Connect to the Lifestyle: Paint a picture of the Holland Cooper way of life— blending country pursuits with urban sophistication. Showcase versatility for different occasions while maintaining an elevated feel.
• •Incorporate Visual Storytelling Consistency: Ensure that the visual elements (photography, videography) in all communications reflect the same luxurious, heritage-rich, and polished aesthetic conveyed in the copy. Social media often highlights the founder's lifestyle, reinforcing this.

Social Perception

High-Quality & Luxurious, Symbol of British Style, Investment-Worthy, Aspirational & Desirable, Stylish & Flattering, Recognizable, Growing Awareness of Ethical Practices, Body Positivity

Copy Examples

• •Headline: Holland Cooper: Invest in Timeless British Elegance. Body: Discover our new collection of meticulously crafted outerwear, designed in Great Britain for a life of enduring style. Each piece is an heirloom in the making. Call to Action: Explore Heritage Tailoring.
• •Headline: Feel Empowered. Wear Holland Cooper. Body: Our signature tailoring isn't just about the perfect cut; it's about the confidence it instills. Step out in pieces that make a statement without saying a word. Call to Action: Shop Iconic Coats & Blazers.
• •Headline: From Countryside Charm to City Chic. Body: Holland Cooper effortlessly blends rugged countryside practicality with refined urban sophistication. Versatile designs for every facet of your discerning lifestyle. Call to Action: Discover Your Lifestyle Wardrobe.
• •Headline: The Art of British Craftsmanship. The Soul of Holland Cooper. Body: We are committed to the finest British-sourced tweeds and wools, expertly tailored to create garments that are as luxurious as they are lasting. Call to Action: Learn About Our British Made Promise.
• •Headline: Beyond Trends: Holland Cooper is a Legacy. Body: Embrace fashion that endures. Our collections are thoughtfully designed to be cherished for years, becoming a distinguished part of your personal style story. Call to Action: Curate Your Forever Collection.