Brand Tone

humorous, irreverent, and relatable

Brand Values

• •Self-Expression and Individuality
• •Humor and Playfulness
• •Community and Relatability
• •Quality and Customer Service
• •Sustainability

Best Practices

• •Embrace Internet Culture: Stay current with relevant slang, memes, and online trends that resonate with your target audience. Use them authentically in captions and copy.
• •Keep it Conversational: Write like you're talking to a friend. Use contractions, ask questions, and don't be afraid of short, punchy sentences. Avoid overly formal or corporate language.
• •Let the Humor Shine: The core of the brand is its humor. Let this come through in all aspects of your writing, from product descriptions to social media updates. Don't be afraid to be a little weird or niche.
• •Focus on "You" not "We": Frame your copy around the customer. Instead of "We created this sticker," try "You need this sticker for your..." This makes the message more personal and relatable.
• •Be Confident and Unapologetic: The brand has a strong, unique voice. Own it. The copy should be confident and reflect a clear point of view, creating a stronger connection with those who share it.

Social Perception

The public perception of Hollandaize Art is overwhelmingly positive. Customers frequently praise the high quality of the stickers and the unique, funny designs. Reviews often highlight the joy and humor the products bring. One customer quote sums up the brand's appeal: "I love it. Pisses my dad tf off because he has to drive my car sometimes but that makes it even more special." This sentiment reflects an appreciation for the brand's edgy and personal nature. The social media engagement is strong, with followers actively participating in a shared love for the brand's specific aesthetic and humor.

Copy Examples

• •Go ahead, add it to the frog shrine. We know you have one. Our new little guy is waterproof, weatherproof, and ready to judge your driving from the back of your car. You know you want to.
• •Your cat might not pay rent, but this little guy will. In emotional support. And laughs. Tag a friend whose cat has the same chaotic energy.
• •It's here for a good time, not a long time. Grab our limited edition [Collection Name] stickers before they're gone forever. Don't be the one who misses out.
• •Your car looks a little boring. We can help.
• •Say it without saying it. This sticker is for when you're feeling a little spicy and want the world to know. Perfect for laptops, water bottles, and the faces of your enemies (we don't actually recommend that last one).