Brand Tone

Reassuring and Results-Oriented

Brand Values

• •Efficacy
• •Convenience
• •Accessibility

Best Practices

• •Prioritize Benefits Over Features: Instead of just listing technical specs, focus on what the customer will gain, such as "more free time," "confidence in their skin," or "long-term savings."
• •Maintain a Reassuring Tone: Use words that build trust and alleviate concerns. Phrases like "gentle on your skin," "simple to use," and "backed by our guarantee" can be very effective.
• •Use Clear and Simple Language: Avoid overly technical terms. The goal is to make the technology feel accessible and easy to understand for everyone.
• •Incorporate Social Proof: Since the brand's own social media is not a focus, leverage customer testimonials and positive reviews in marketing copy to build credibility.
• •Create a Unified Call-to-Action: Ensure that the call-to-action across all platforms is consistent and encourages the desired next step, whether it's "Learn More," "Shop Now," or "Discover the Secret to Smooth Skin."

Social Perception

Cautiously Optimistic and Inquiry-Driven

Copy Examples

• •Your at-home solution for silky, smooth skin. Discover the freedom of long-lasting hair removal with Holla Hair.
• •Tired of the endless cycle of shaving and waxing? Our IPL handset brings professional-grade technology to your home, so you can achieve lasting smoothness with just a few treatments. Easy, effective, and designed for you.
• •Say goodbye to salon appointments and hello to effortless skin. With Holla Hair, you're in control of your hair removal journey. Get ready for confidence that lasts.
• •Is it safe to use? Absolutely. Our handset is designed with your safety in mind, featuring advanced technology to ensure a gentle yet effective treatment every time.
• •Ready for a change? Join thousands of happy customers and start your journey to smoother skin today. Add to cart and experience the Holla Hair difference.