Brand Tone

Holistic & Caring, Scientific & Efficacious, Natural & Conscious, Elegant & Sensory, Approachable & Educational, Passionate & Personal

Brand Values

• •Holistic Beauty
• •Efficacy & Performance
• •Naturality & Purity
• •Transparency
• •Well-being
• •Synergy
• •Made in France

Best Practices

• •Embrace the "In & Out" Philosophy Consistently: Every piece of copy, whether product descriptions, social media posts, or blog articles, should reinforce the core idea that true beauty is holistic, nurtured from both inside and out. Use phrases that highlight synergy and the dual approach.
• •Balance Science with Sensorial Language: While emphasizing the scientific backing and efficacy of the products (e.g., "patented ingredients," "highly concentrated"), also use descriptive, evocative language that speaks to the sensory experience (e.g., "luxurious textures," "delicate natural perfumes," "sensory journey").
• •Maintain an Educated and Caring Voice: Position the brand as a knowledgeable and supportive guide in the customer's beauty and wellness journey. Share informative content that empowers consumers, written in an approachable, empathetic, and encouraging tone.
• •Highlight Naturality and French Elegance: Consistently mention the high percentage of natural ingredients, vegan formulations, and the "Made in France" aspect. This appeals to consumers seeking clean, high-quality, and sophisticated products.
• •Use Authentic Storytelling: Incorporate the founders' story and customer testimonials where appropriate to build trust and emotional connection. Keep the language genuine and relatable, reflecting the passion behind the brand.

Social Perception

Innovative, High Quality & Premium, Effective, Trustworthy, Niche but Growing

Copy Examples

• •Headline: Unlock Your Radiance, Inside & Out. Body: "At HOLITE, we believe true beauty is a reflection of inner health. Our 'In & Out' duos pair potent liquid supplements with luxurious topical treatments, working in synergy to nourish your skin and hair from within and without. Experience the HOLITE difference – where French science meets natural purity. #HoliteBeauty #InOutGlow" Tone: Holistic, Efficacious, Elegant.
• •Headline: More Than Skin Deep: The Science of Holistic Beauty. Body: "Your skin tells a story – 80% of it written by what you consume. HOLITE’s expertly formulated nutricosmetics and skincare harness the power of highly concentrated, natural ingredients. Vegan, clean, and crafted in France for visible, lasting results. Discover your 100% beauty. #HolisticCare #ScienceBackedBeauty" Tone: Scientific, Natural, Confident.
• •Headline: Your Daily Ritual of Self-Care, Perfected. Body: "Transform your beauty routine into a sensory journey with HOLITE. From the silky touch of our serums to the nourishing sip of our supplements, every step is designed for pleasure and performance. Because taking care of yourself should feel as good as the results look. #SensoryBeauty #HoliteRitual #SelfCare" Tone: Caring, Sensory, Approachable.
• •Headline: The Founders' Vision: Beauty Born from Passion. Body: "Inspired by a personal journey and a deep understanding of nutritional beauty, Annah and Talia created HOLITE to share their holistic vision. Our 'In & Out' cures are a testament to their commitment to efficacy, naturality, and the beautiful synergy between inner wellness and outer glow. #FoundersStory #HolisticWellness #AuthenticBeauty" Tone: Passionate, Personal, Trustworthy.
• •Headline: Tired of Compromises? Choose 100% Beauty. Body: "Why choose between internal nourishment and external care when you can have both? HOLITE’s innovative 'In & Out' system delivers a complete solution. Over 96% natural ingredients, vegan, and free from harsh chemicals. For beauty that’s as conscious as it is captivating. #CleanBeauty #NaturalElegance #HoliteParis" Tone: Confident, Conscious, Efficacious.