Brand Tone

playful, youthful, friendly, and enchanting

Brand Values

• •Enhancing Natural Beauty
• •Quality and Efficacy
• •Affordability
• •Innovation and Fun
• •Self-Expression and Confidence
• •Customer Happiness

Best Practices

• •Embrace Playful Language: Use lighthearted, fun, and positive words. Incorporate emojis thoughtfully to enhance the youthful and friendly feel, especially on social media. ✨💖😉
• •Highlight the "Magic" and "Enchantment": Weave in words and phrases that evoke a sense of wonder, transformation, and discovering hidden beauty (e.g., "magical," "enchanting," "spellbinding," "unlock your charm").
• •Focus on Fun and Experience: Emphasize the enjoyable aspect of using Holika Holika products – it's not just about results, but the delightful ritual of skincare and makeup.
• •Be Visually Consistent: Ensure that the visuals (photos, videos, graphics) match the playful and vibrant tone of the copy. Use bright, appealing imagery that showcases the unique packaging.
• •Engage with a Friendly and Approachable Voice: When responding to comments or messages, maintain a warm, helpful, and enthusiastic tone. Address customers personally and make them feel part of a fun community.

Social Perception

Positive Association with K-Beauty, Loved for Packaging, Effective Key Products, Good Value for Money, Youthful and Trendy, Trust and Reliability (Indonesia)

Copy Examples

• •Unlock the secret to magically calm and hydrated skin! ✨ Our Aloe 99% Soothing Gel is like a refreshing hug for your face and body. Wave goodbye to dryness and hello to happy, dewy skin! #HolikaHolikaMagic #AloeGlow
• •Pucker up, buttercup! 💋 Get ready to be spellbound by our newest lip tint shade! Swipe on for a pop of enchanting color that’s as playful and vibrant as you are. What new adventures will your lips lead today? #HolikaLips #TemptingTints
• •Hey Sparkle Squad! ✨ Ready to find your *own* kind of beautiful today? We believe everyone has a little magic inside. Let Holika Holika help you unleash it! 😉 #YourMagicInside #KBeautyFun
• •Abracadabra, blackheads begone! 👃💫 Our Pig Nose Clear Blackhead kit works like a charm to reveal smoother, clearer skin. Get ready for your close-up! #PorePerfection #HolikaHolikaSpells
• •It's a magical kind of Monday! ✨ Treat yourself to some Holika Holika goodies and add a sprinkle of fun to your week. Enjoy [Discount/Offer] on all your faves because you deserve it! 😉 #HolikaTreats #BeautyMagic