Brand Tone

Sophisticated, informative, and aspirational. Also empathetic and kind, positioning itself as a "beauty accomplice". Luxurious and wellness-oriented.

Brand Values

• •Holistic Beauty
• •Naturality and Clean Ingredients
• •Efficacy and Science
• •Personalized Rituals and Mindfulness
• •Female Empowerment and Well-being
• •Transparency and Responsibility
• •Accessibility

Best Practices

• •Emphasize the Holistic Philosophy: Consistently weave the "Inside & Out" message into all copy, explaining how skincare, nutrition, and well-being are interconnected.
• •Maintain an Elegant and Informative Voice: Use sophisticated language that educates the consumer about ingredients, benefits, and the science behind the products, while maintaining an aspirational and kind tone.
• •Highlight Natural and Clean Aspects: Regularly mention the use of natural origin ingredients, clean formulations, vegan, and cruelty-free status to reinforce brand values.
• •Promote Ritual and Mindfulness: Encourage the incorporation of Holidermie products into daily rituals that promote not just skin health but also mental well-being and self-care.
• •Showcase Expertise and French Origin: Leverage the brand's French heritage, the expertise of its founder and specialists, and the quality of its "Made in France" products to build trust and reinforce its premium positioning.

Social Perception

Luxury, high-quality skincare brand with a strong emphasis on a holistic and natural approach to beauty.

Copy Examples

• •Unlock radiant skin and inner harmony. Holidermie's holistic approach blends potent natural ingredients with mindful rituals for beauty that shines from within.
• •Experience the science of 'Inside & Out' beauty. Our expertly formulated skincare and nutritional supplements work synergistically to nourish your skin at a cellular level.
• •More than skincare, it's a ritual of self-care. Discover Holidermie and transform your daily routine into a moment of mindful well-being and visible results.
• •Crafted in France, our clean and vegan formulas are a testament to our commitment to your skin's health and the planet's. Elevate your beauty, consciously.
• •Join the Holidermie movement. Empower your beauty journey with personalized solutions that address your unique needs, for a luminous glow that's authentically yours.