Brand Tone

Friendly, Celebratory, and Inclusive

Brand Values

• •Celebration & Joy
• •Uniqueness & Exclusivity
• •Inclusivity & Empowerment
• •Customer-Centricity
• •Community & Social Responsibility

Best Practices

• •Lead with Values: Always weave the core values of inclusivity, celebration, and empowerment into the copy. Phrases like "Celebrate Everyone," "Gifts for All of Life's Moments," and prominently mentioning "100% Women-Minority-Owned" will reinforce brand identity and build community.
• •Maintain a Personal, Friendly Tone: Use a warm and approachable voice. Address the customer directly ("you," "your family"). When responding to comments or reviews, be personal and appreciative, similar to the "Luna" persona on Etsy.
• •Highlight Exclusivity and Uniqueness: Consistently use phrases like "Not found in stores," "Exclusive in-house design," and "Made-to-order just for you." This creates a sense of urgency and value, positioning the products as special items rather than mass-produced goods.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "A red candle"), frame it around the emotion and occasion ("The perfect anniversary gift to spark a smile and light up your night"). Connect each product to a feeling or a moment of celebration.
• •Encourage User-Generated Content and Community: Actively ask customers to share photos with their products using a specific hashtag. Feature "Happy Customers" prominently on the website and social media to build social proof and foster a sense of a shared community celebrating life's moments together.

Social Perception

The public perception of HolidayShoppingFinds, particularly on its Etsy platform, is overwhelmingly positive. It holds a "Star Seller" badge on Etsy, a status earned through consistently high (4.8 stars or higher) reviews, timely dispatch, and quick replies to messages. Customers frequently praise the great customer service and fast shipping. The products are often described as "cute" and as-described. This positive feedback suggests that customers connect with the brand's products and appreciate its service, viewing it as a reliable and high-quality small business.

Copy Examples

• •✨ Just Dropped! ✨ Make Mom's day with our new "To My Beautiful Mom" Interlocking Heart Necklace. Crafted to celebrate her, because every day is Mother's Day. As a 100% women-owned business, we pour love into every piece. Tap to shop this exclusive design you won't find anywhere else! #HolidayShoppingFinds #GiftForMom #UniqueJewelry #WomenOwned #CelebrateHer
• •🎄 Deck the halls & your whole family! Our bestselling Holiday Snug Hoodies are back. Perfect for cozy nights and making memories. From pet hoodies to ugly sweaters for the kids, we've got your festive fun covered. Support a small, minority-owned business and bring a little extra joy home this season. Shop now for up to 40% off! #HolidayJoy #FamilyPajamas #SmallBusinessLove #FestiveFinds
• •💍 Say "I Do" to the Perfect Bridesmaid Gift
• •Your furry friend is family, so let's celebrate them! Our custom-designed pet feeding mats are the perfect way to show them some love. Made to order just for you, this mat keeps their space clean and stylish. It's more than a mat—it's a little piece of home designed with joy. #PetLove #CustomGifts #HolidayShoppingFinds
• •We're a 100% women-minority-owned biz designing cool gifts to celebrate ALL of life's moments 🎉 From your wedding day to your dog's birthday, we've got something unique for you. Thanks for supporting our dream! 🙏 #smallbusiness #womenowned #celebratelife #uniquegifts #madetoorder