Brand Tone

Innovative & Pioneering, Helpful & Supportive, Community-Focused & Engaging, Passionate & Enthusiastic, Approachable & Friendly

Brand Values

• •Innovation
• •Quality & Durability
• •Customer Satisfaction & Support
• •Creativity & Imagination
• •Family-Owned Values
• •Safety
• •Made in the USA

Best Practices

• •Embrace "Decorator-First" Language: Always write from the perspective of solving a decorator's problem or empowering their creativity. Use language they use and understand.
• •Highlight Innovation with Excitement: When discussing new products or features, convey a sense of genuine enthusiasm and explain *why* it's a step forward for the user.
• •Foster Community in Your Copy: Use inclusive language ("our community," "the Boscoyo family"). Encourage sharing and interaction. Ask questions and feature customer work.
• •Be Genuinely Helpful and Approachable: Even in technical descriptions, maintain a supportive and clear tone. Avoid overly corporate or distant language. Ensure contact points are visible and welcoming.
• •Show, Don't Just Tell, the Passion: Let the excitement for lighting and creativity infuse the words. Use vivid descriptions and focus on the "wow" factor that their products help create.

Social Perception

Trusted Supplier, Industry Leader/Standard Setter, Community-Oriented, Innovative, Responsive

Copy Examples

• •Headline: Stop Dreaming, Start Dazzling! Boscoyo Studio: Where Your Wildest Lighting Visions Come to Life. Body: Tired of the same old holiday display? At Boscoyo Studio, we're not just selling props; we're delivering the building blocks of breathtaking, animated masterpieces. From our pioneering 10mm coro to the game-changing Pixel Paths™, we innovate so you can create. Let's illuminate your imagination!
• •Social Media Post (Instagram/Facebook): Image: A stunning customer-submitted holiday light show using Boscoyo props. Caption: WOW! 🤩 Check out this incredible display from [Customer Name] using our [Product Name]! We're constantly blown away by the creativity of the Boscoyo family. Got a project you're proud of? Tag us! We love seeing your imagination shine. #BoscoyoStudio #LightUpTheNight #HolidayMagic #CustomerCreations #InnovativeLighting
• •Product Description Snippet (for a new innovative product): Introducing the [New Product Name] – the next leap in effortless display creation. We listened to our community of decorators and engineered a solution that’s not only brilliantly bright but intuitively simple to set up. Spend less time wiring and more time amazing. That's the Boscoyo promise.
• •Email Subject Line: Be the First to Glow: Unveiling Boscoyo's Latest Lighting Innovation! Email Body Preview: Get ready to transform your displays! We're pulling back the curtain on a brand-new way to make your lights dance and your audience gasp. As a valued member of the Boscoyo community, you get the first look...
• •TikTok Video Concept: Video: Quick cuts showing a problem (e.g., messy wires, dull daytime props), then dramatically revealing a Boscoyo solution (e.g., Pixel Paths™, Daycor® props) making it look easy and amazing. Voiceover (Upbeat & Enthusiastic): Still struggling with [old problem]? LEVEL UP your light game with Boscoyo Studio! ✨ We make the magic happen, so you can too! #Boscoyo #LightShowHacks #DIYChristmas #HalloweenLights #Innovation