Brand Tone

Empowering & Confident, Culturally Proud & Authentic, Modern & Chic, Inspirational & Relatable, Versatile & Accessible (in terms of style fusion)

Brand Values

• •Cultural Heritage & Preservation
• •Empowerment
• •Authenticity
• •Inclusivity & Representation
• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Versatility & Timelessness
• •Community

Best Practices

• •Embrace Storytelling: Share the "why" behind holiCHIC – Megha Rao's journey, the inspiration from South Asian culture, and the mission to empower. Authentic stories resonate deeply.
• •Use Inclusive & Empowering Language: Craft messages that make the audience feel seen, understood, and confident. Focus on terms like "own," "celebrate," "express," "power," and "identity."
• •Highlight Cultural Craftsmanship with Modern Relevance: When describing products, detail the traditional techniques or motifs but always connect them to contemporary style and versatility. This reinforces the unique fusion.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy aligns with the visual aesthetic on the website and social media – which is typically vibrant, chic, and culturally rich.
• •Speak to the "Desi" Diaspora Directly (while being welcoming to all): Acknowledge the shared experiences of navigating multiple cultures, but do so in a way that is also inviting and informative for a broader audience interested in global fashion and unique designs.

Social Perception

Innovative & Unique, Culturally Significant, Empowering for South Asian Women, High Quality & Stylish, Aspirational & Respected, Founder-Driven, Price Considerations

Copy Examples

• •Headline: Own Your Story. Wear Your Heritage. Body: holiCHIC isn't just fashion; it's a celebration of you. Discover designs that blend rich South Asian artistry with a modern New York edge, empowering you to express every facet of your beautiful identity.
• •Instagram Caption: Rooted in tradition, designed for today. ✨ Our latest collection weaves century-old craftsmanship into contemporary silhouettes, so you can carry your culture with confidence and chic. #holiCHIC #SouthAsianStyle #ModernHeritage
• •Product Description (for an embroidered blazer): Command the room with the [Product Name] Blazer. Intricate Indian embroidery meets a sharp, modern cut – a powerful fusion for the woman who bridges worlds and writes her own rules. Ethically crafted, undeniably chic.
• •Email Subject: Be Unstoppable. Be You. Be holiCHIC. Email Body Snippet: Tired of choosing between your worlds? At holiCHIC, we believe your identity is your superpower. Explore pieces that are as multifaceted and vibrant as you are. Because blending cultures is always in style.
• •Brand Story Snippet: From Megha Rao’s journey of embracing her Indian-American roots, holiCHIC was born. We create more than clothes; we craft statements of identity, blending the vibrancy of South Asian traditions with the pulse of contemporary life. Join our community of women confidently celebrating their heritage, one chic outfit at a time.