Brand Tone

Authentic & Genuine, Sophisticated & Understated, Nature-Connected & Adventurous, Quality-Conscious & Trustworthy, Respectful & Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Timeless Design
• •Connection to Nature
• •Authenticity
• •Functionality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, key messaging points, preferred vocabulary (and words to avoid), and provide examples. This ensures anyone writing for the brand stays consistent.
• •Prioritize "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the materials, the craftsmanship details, or the rigorous testing that proves their quality. Let the product’s features and benefits speak for themselves.
• •Focus on the Customer's Experience: Frame copy around how Holebrook products enhance the customer's life, adventures, and comfort, rather than just listing features. Connect with their aspirations and values.
• •Maintain Authenticity and Transparency: If highlighting Swedish heritage or sustainability, be genuine and provide substance. Avoid buzzwords without backing them up. Customers value honesty.
• •Use Storytelling: Weave narratives around the brand's origins, the inspiration behind designs, or the experiences of those who wear Holebrook. Stories create emotional connections and make the brand more memorable, reinforcing its values and tone.

Social Perception

Positive, Niche Appeal, Investment Purchase, Trustworthy, Aspirational Lifestyle

Copy Examples

• •Embrace the elements. Crafted in Sweden, our windproof knitwear offers enduring warmth and timeless style for every coastal adventure. Discover the Holebrook difference.
• •Feel the sea breeze, not the chill. Our signature windproof sweater, knitted from pure [Material, e.g., Merino Wool], combines a breathable natural outer with a supple, wind-resistant lining. Designed for life's journeys, built to last.
• •Born from the rugged beauty of the Swedish coast, Holebrook has been dedicated to crafting exceptional knitwear since [Year, if known, or 'decades']. We believe in garments that are as resilient and authentic as the individuals who wear them.
• •Finding comfort in the wild. Our sustainably sourced [Product type, e.g., cotton t-shirt] is your trusted companion for moments of exploration and quiet reflection by the shore. #HolebrookUSA #SwedishQuality #CoastalLiving
• •New Arrivals: Scandinavian Craftsmanship for Your Next Escape.