Brand Tone

Authentic, Craft-Oriented, Durable, Long-Lasting, Practical, Functional, Appreciative, Community-Focused, Nostalgic, Timeless

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Made in the USA
• •Practicality & Utility
• •Authenticity
• •Sustainability/Eco-Friendliness

Best Practices

• •Emphasize Craftsmanship & Origin: Always highlight "Handmade in the USA," "Full-Grain Leather," and the meticulous process if relevant. Use words like "crafted," "built," "hand-finished."
• •Focus on Durability & Longevity: Use phrases like "built to last," "enduring quality," "timeless design," "lifetime companion." Share testimonials or stories that speak to the product's lifespan.
• •Keep it Authentic & Direct: Avoid overly trendy jargon. Speak plainly about the product's benefits and quality. Let the product’s inherent value shine through straightforward language. The "Our Story" section is a good example of this.
• •Use Evocative, Tactile Language: Describe the feel of the leather ("supple," "rugged," "develops a patina"), the sturdiness of the construction. Help the customer imagine holding and using the product.
• •Maintain a Respectful & Appreciative Voice: When interacting with customers or describing the brand journey, maintain a tone of gratitude and connection, reflecting the brand's roots and community (e.g., Kickstarter backers, addressing customer feedback).

Social Perception

Positive, Valued for Quality, Seen as a Worthwhile Investment, Appreciated for American Made, Trusted

Copy Examples

• •Headline: Hold On To Quality. Built For Your Life. Body: Your everyday companion deserves to be dependable. Our leather Holdsters, handcrafted in the USA from full-grain leather, transform your trusty Mason jar into a rugged, comfortable mug that’s ready for years of coffee, tea, or whatever fuels your day. Experience craftsmanship that lasts.
• •Headline: More Than a Sleeve. It’s a Holdster. Body: We believe in products made with purpose and integrity. That’s why every Holdster is meticulously crafted right here in America, designed to feel as good in your hand as it looks. Give your Mason jar the upgrade it deserves—one that gets better with every use.
• •Headline: The Last Jar Accessory You’ll Need to Buy. Body: Tired of flimsy? So are we. Holdster USA sleeves are built from premium, full-grain leather, designed not just to protect and insulate, but to endure. Invest in American-made quality that’s as timeless as your favorite jar.
• •Social Media Post: Image: A well-loved Holdster in a natural setting (e.g., on a rustic table, by a campfire). Caption: "Years of stories, countless refills. Our Holdsters are crafted to be part of your adventures, big and small. Made with passion in the USA, because quality never goes out of style. Show us where your #HoldsterUSA has been!"
• •Product Description Snippet (for a Rivet Model): Engineered for resilience and a comfortable grip, the Model 02 Rivet Holdster features robust, hand-set copper rivets and the finest full-grain leather. Each sleeve is a testament to American craftsmanship, promising a snug fit and enduring style for your favorite Mason jar. Ready for a lifetime of service.