Tono de Marca

informal, youthful, and energetic

Valores de Marca

• •Efficiency and Convenience
• •Social Enhancement
• •Modernity and Innovation
• •Fun and Youthfulness

Mejores Prácticas

• •Know Your Audience's Language: Use current, relevant slang and a conversational tone that resonates with young adults. Avoid overly corporate or formal language.
• •Focus on the "Why": Don't just sell an app; sell the benefit. The copy should consistently emphasize the end result: more fun, less hassle, and a better night out.
• •Use Visuals to Reinforce the Tone: Pair copy with energetic, dynamic visuals of people enjoying themselves at parties, festivals, and bars D not just screenshots of the app interface.
• •Engage with a Sense of Humor: Use lighthearted humor, memes, and relatable scenarios about nightlife frustrations to connect with the audience authentically.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram story, or the app's microcopy, the voice should always be recognizably youthful, energetic, and focused on convenience.

Percepción Social

Due to the limited lifespan and geographical focus (France), there is very little public feedback, news coverage, or customer reviews available for the 'Hold My Drink' app. The social media pages have a small number of followers and engagement is minimal. The perception is that of a startup concept that launched but did not achieve widespread adoption or a lasting market presence. There are no notable negative or positive reviews that significantly shape a public perception of its quality or reliability.

Ejemplos de Copy

• •Tired of your view being the back of someone's head in the bar queue? Order with HMD, grab your drink from the dedicated line, and get back to the dance floor. Your night just got an upgrade. #HoldMyDrink #NoMoreQueues #NightlifeHacks
• •Don't Waste Your Night Waiting. Order. Pay. Grab. Party.
• •That feeling when the DJ drops your favorite song but you're 10 people deep in the queue... 😭 Never again. #HMDapp #PartySmarter
• •Queueing is Over. Your First Drink is on Us.
• •Hold My Drink: Less time waiting, more time dancing.