Brand Tone

aspirational, community-focused, and energetic

Brand Values

• •Community and Connection
• •Passion for the Sport
• •Style and Quality
• •Inclusivity and Fun

Best Practices

• •Consistently use pickleball-specific terms (e.g., "dink," "kitchen," "rally," "stacking") to show authenticity and connect with the core audience.
• •Frame products not just as apparel, but as a way to be part of the vibrant and social pickleball community. Use words like "together," "crew," "team," and "community" frequently.
• •Keep the language upbeat, energetic, and encouraging. Focus on the joy, fun, and social benefits of the sport rather than just the competitive aspect.
• •Consistently mention the versatility of the apparel. Position it as a stylish choice for an entire active lifestyle, not just for playing the game.
• •Ensure copy always complements the high-quality, clean, and modern visuals. The text should enhance the story being told in the photos and videos, reflecting a life where sport and style seamlessly intersect.

Social Perception

The brand is perceived as a stylish and aspirational player in the pickleball apparel market. Its focus on community resonates well with the sport's culture. The perception is that of a premium lifestyle brand within a rapidly growing niche.

Copy Examples

• •From the first serve to the last laugh. Our new collection is designed for every dink, drive, and victory celebration in between. Style that plays as hard as you do, on and off the court. #HoldingCourt #PickleballStyle
• •Found your new favorite sport? Welcome to the club! Gear up for the fun with apparel that's as comfortable in the kitchen as it is at post-game brunch. Discover the community and style of Holding Court. #PickleballHappyHour
• •Subject: It’s More Than a Game. It’s a Lifestyle. Body: You know that feeling… the perfect third-shot drop, the rally you can’t believe you won, the friends you meet on the court. That’s the feeling we design for. At Holding Court, we celebrate the connections and joy that pickleball brings. Shop the looks that take you from game time to good times.
• •On-screen text: "The best part of pickleball? The people." Caption: "Tag your pickleball crew! We're here for all the on-court action and off-court memories. #Pickleball #PickleballCommunity #HoldingCourtInc"
• •Holding Court: Where Community and Style Meet on the Court. Live, Laugh, Lob.